What are the responsibilities and job description for the Manager, Applied Media Analytics position at Starcom Mediavest Group Germany Gmbh?
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Job Description
The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.
This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients' operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.
Responsibilities
- Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
- Work across multiple teams on client specific projects
- Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
- Build frameworks that capture campaign performance, inform optimizations and impact future plans
- Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
- Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
- Evaluate new and current data partners and new approaches for highest quality results
- Work in partnership with client research, insights and analytics team; have deep knowledge of client's business goals and challenges
- Proactively educate internal and external clients on research, tools, technology, and approaches
- Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
- Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
- Communicate opportunities, learnings, and recommendations
- Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
- Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
- Help answer client questions, create client-ready presentations and present at client meetings
- Develop research approaches to address complex research and measurement challenges
- Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation
Qualifications
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted]. All your information will be kept confidential according to EEO guidelines.
Compensation Range : $87,210 - $137,190 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02 / 15 / 2025.
LI-HYBRID
24-11723
Salary : $87,210 - $137,190
