What are the responsibilities and job description for the Marketing/Communications - Product Marketing Manager Product Marketing Manager J position at Mediabistro?
Job Title : Product Marketing Manager
Location : Los Angeles, CA or Los Gatos, CA
Compensation : $115.00-$125.00 / hr
Company Overview :
This role sits with one of the world's leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Job Summary :
We are seeking a selfless, curious, and passionate Product Marketing Manager to join the newly formed PMM team in a contractor capacity. You will have the opportunity to support the Monetization team as we grow and develop our plan offerings to ensure consumers get the best from us. The ideal candidate will have a mixture of product marketing and program management experience, with a strong bias for execution and attention to detail. We expect this person to play a key role in bringing multiple high-priority initiatives to market in the coming months, as well as act as one of the key connectors across cross-functional teams.
Key Responsibilities :
- Program Management : Plan and manage a program focused on member retention, document processes, and collaborate with cross-functional partners. Ensure high-quality and timely coordination and execution of program activities.
- Go-to-Market Support : Build marketing strategy for launches. Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
- Create Unified Narratives : Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader value proposition.
- Program Metrics and KPIs : Monitor and analyze program metrics and KPIs. Identify areas for improvement and recommend actionable solutions.
- Third-Party Partner Management : Manage relationships with external vendors and service providers. Negotiate contracts and ensure service level agreements (SLAs) are met.
- Budget Management : Manage the program budget. Collaborate with the Finance & Strategy team to ensure the program is cost-effective and financially efficient.
- Data Analysis & Reporting : Partner with the Finance & Strategy team to analyze program metrics. Generate reports and provide insights to senior management for continuous improvement.
- Program Performance Communication : Recap and effectively articulate program performance. Share regular updates in cross-team communications.
- Cross-Functional Collaboration : Collaborate with marketing, product, consumer insights, finance & strategy, and other cross-functional teams to build the program.
Experience :
Skills :
Salary : $115 - $125
