What are the responsibilities and job description for the Product Marketing Specialist position at Mediabistro?
A company is looking for a Product Marketing Specialist, Professional.
Key Responsibilities
Contribute to go-to-market and channel strategy, core value proposition, and product narrative for professional products and servicesDrive insights based on customer research, competitive analysis, and cross-functional team interactionsRepresent the product by articulating and enabling the value of offerings to customers and external partners
Required Qualifications
3-5 years of end-to-end product marketing experience in technology companiesExperience in crafting value positioning statements and defining target audiences for new productsStrong analytical skills with a passion for using data to drive product innovationAbility to simplify technical concepts into relevant value propositionsSelf-starter with creative problem-solving abilities
