What are the responsibilities and job description for the Search Engine Marketing Account Manager (Pipeline Posting) position at Mediabistro?
Overview
TheSearch Engine Marketing (SEM) Account Manager, reporting to the Director, Search, will be responsible for working on client SEM accounts as part of Audacys centralized revenue operations Search team. This individual will be expected to build, monitor and analyze clients' digital PPC advertising campaigns on a regular basis as well as serve as the primary contact with the sales team and vendors.As needed, this individual is expected to provide strategic recommendations to ensure campaign success. This individual will be provided day to day oversight and support from the Team Lead, Search Engine Marketing.This role is open to remote work in any of Audacy's 48 markets.
Please note : This is a pipeline posting. All qualified applicants will be asked to apply to an open job requisition when one becomes available.
Responsibilities
What You'll Do :
Utilize tools to provide accurate budget estimates of campaign potential to sales team as they approach clients to pitch our SEM products Design and implement keywords, text ads and account structure to maximize client performance Optimize account performance based on industry standards and best practices and exceed client objectives Perform budget adjustments to accurately spend the clients budget throughout a particular month and throughout its full lifespan Serve the key stakeholder to analyze account performance to deliver in full and clearly communicate to sales any upsell potential
Qualifications
Required & Preferred :
BS / BA degree or relevant experience Paid search or digital media advertising experience preferred Experience with keyword research tools and ability to use these tools to setup / expand SEM campaigns Working knowledge of Google Ads, Bing Ads, or other PPC platforms Proficient in Microsoft office suite and Google Workspace Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously Ability to thrive in a fast-paced, dynamic environment with competing priorities Exceptional analytical, verbal, and written communication skills Google Ads certified - Google Shopping experience is a plus Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus#LI-Remote
Additional Information
Pay Transparency :
The anticipated starting salary range for individuals expressing interest in this position is $50,000 to $65,000 / yr. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.Audacy offers full time employees with a comprehensive benefits package to include : health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.
Important Notes :
Please be aware that Audacy will
never
ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will
only come from email addresses ending in @audacy.com
If you receive any suspicious requests or communications, please verify their authenticity before responding.
About Us
Audacy, Inc. is a leading multi-platform audio content and entertainment company with the countrys best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at_ _www.audacyinc.com_ _, Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@Audacy_Corp)._
Audacy is an Equal Opportunity and Affirmative Action Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex / gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis._
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