Digital Sales Coordinator

Company Description

Estrella MediaCo is an award-winning Spanish-language multiplatform media company serving the vital U.S. Hispanic audience on video, audio, and digital platforms.

Estrella MediaCo’s national broadcast network EstrellaTV offers a unique aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy. The company also operates and curates content for its four FAST channels and the EstrellaTV app.

Estrella MediaCo is also a leader in Spanish-language audio, including the nationally- syndicated Don Cheto Al Aire morning radio show.

Estrella MediaCo creates content that embraces the cultural diversity of our communities and celebrates and represents Latinos of all generations. Estrella MediaCo is the trade name of MediaCo Operations LLC.

Role Description: Digital Sales Coordinator

Position Overview: The Digital Sales Coordinator (DSC) is responsible for supporting the digital sales team in developing, executing, and managing advertising campaigns for clients. This role plays a critical part in pre-sales planning, proposal creation, campaign tracking, and post-campaign analysis. The ideal candidate is detail-oriented, organized, and able to thrive in a fast-paced environment, ensuring smooth execution of campaigns while supporting revenue growth.

Key Responsibilities:

1. Sales Planning & Proposal Development
   • Create and customize media plans and proposals based on client objectives, using available inventory, pricing, and targeting strategies.
   • Collaborate with Account Executives to understand client goals, recommend advertising solutions, and prepare pitch materials.
   • Use sales tools and platforms (e.g., Salesforce, Google Ad Manager) to generate and deliver timely RFP responses.
   • Identify inventory availability and ensure alignment with campaign objectives and pricing strategy.
   • Coordinate with internal stakeholders (ad operations, marketing, finance) to ensure campaign feasibility and alignment with company goals.
2. Campaign Execution & Management
   • Facilitate campaign setup, including tracking implementation, ad tag testing, and creative approvals.
   • Act as a point of contact for campaign issues, addressing client questions and coordinating with internal teams to resolve any discrepancies.
   • Ensure all creative assets are delivered on time and meet platform specifications.
   • Work with trafficking teams to ensure campaigns launch on time and meet client performance benchmarks.
3. Performance Tracking & Optimization
   • Monitor campaign performance on an ongoing basis, making recommendations to optimize delivery, pacing, and performance.
   • Provide real-time updates to clients and internal stakeholders on campaign status and key performance metrics (KPIs).
   • Track, analyze, and report on campaign performance metrics, including impressions, click-through rates (CTR), and conversions.
   • Provide actionable insights and recommendations for ongoing and future campaigns.
4. Post-Campaign Analysis & Reporting
   • Compile and deliver post-campaign analysis (PCA) reports, outlining campaign performance, ROI, and client insights.
   • Review campaign delivery to ensure all contractual obligations are met (impressions, clicks, etc.).
   • Collaborate with the sales and client services teams to analyze campaign outcomes and support renewals or upsells.
5. Industry Knowledge & Product Expertise
   • Stay current on industry trends, digital media tools, and advertising products (programmatic, OTT, CTV, display, social, etc.).
   • Provide input on new ad formats, tools, and technologies that could enhance the company's advertising capabilities.
   • Assist in the development and improvement of internal planning tools and templates.

Required Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 1 year(s) of experience in digital media planning, sales planning, or related roles.
• Proficiency with CRM, media planning, and ad trafficking tools (Salesforce, Google Ad Manager, Mediaocean, etc.).
• Strong understanding of digital advertising concepts (OTT, programmatic, display, video, and social media).
• Strong analytical skills with a keen eye for detail and accuracy.
• Ability to manage multiple projects simultaneously and meet deadlines.

Skills & Competencies:

• Data Analysis & Reporting: Ability to analyze performance metrics and draw meaningful insights.
• Communication & Collaboration: Strong interpersonal skills for cross-functional collaboration with internal teams and external clients.
• Time Management: Ability to prioritize, organize, and manage multiple campaigns and deadlines simultaneously.
• Attention to Detail: Ensure accuracy in proposals, plans, and reporting.
• Technical Proficiency: Familiarity with ad operations platforms (Google Ad Manager, The Trade Desk) and sales planning tools.

Preferred Qualifications:

• Experience with OTT, CTV, programmatic, and video advertising.
• Knowledge of Google Analytics, DSPs (The Trade Desk, Xandr), and ad tracking technologies.
• Certifications in digital advertising platforms (Google Ads, IAB Digital Media Sales, etc.).

Eligibility Requirements:

• Must be willing to work in New York, NY [No Relocations]
• Must be willing to work long hours, holidays and weekends on short notice.
• Must have legal authorization to work in the United States.
• Must be 18 years or older.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.  

Estrella MediaCo is an Equal Opportunity Employer.