What are the responsibilities and job description for the Strategist, Digital Ad Ops position at Mediassociates?
Position: Strategist, Ad Operations
Location: Mediassociates, Sandy Hook, CT
About Us:
Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. We are seeking a Strategist Ad Ops who will play an important role in our future growth plans.
Role Overview:
The Strategist will lead the execution of digital ad campaigns, primarily using CM360. This role will drive platform innovation, ensure accurate campaign setup, and collaborate with cross-functional teams to optimize performance and streamline processes.
Key Responsibilities:
Ad Trafficking & Setup: Traffic ad creatives within CM360, ensuring technical accuracy and compliance with tracking requirements.
Quality Assurance & Troubleshooting: Regularly check ad creatives, landing pages, and resolve technical issues to ensure smooth campaign delivery.
Reporting & Analytics: Generate performance reports and provide actionable insights to stakeholders.
Collaboration & Development: Work across teams (account, analytics, digital) to ensure seamless execution and support the development of operational processes.
Ad Tech Integration: Stay current on ad tech trends and collaborate with tech teams to enhance campaign performance.
Qualifications:
4 years of experience in ad operations or digital advertising.
Expertise in Google Campaign Manager (CM360) and digital ad platforms (Google Ads, Facebook Ads, etc.).
Strong technical aptitude (HTML, Java, web technologies a plus).
Experience with conversion tracking, ad servers, and media tools like Mediaocean/Prisma preferred.
Excellent communication and collaboration skills.
Why Mediassociates?
Our office is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.
Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.
