Freelance Social Media Content Creator and Strategist

Job Title:

Freelance Social Media Content Creator and Strategist

Location:

Occasional travel to all five office locations spanning CT and NY required as needed; otherwise remote

Job Type:

Freelance, Part-Time

About Us:

We are a leading, multi-location medical aesthetics practice with an established social media presence. We are looking for a talented Social Media Content Creator and Strategist to maintain and expand our online presence, engage our community, and reflect our brand values across social media platforms.

Job Overview:

We are seeking a creative, experienced Freelance Social Media Content Creator and Strategist. Prior experience in the medical aesthetics, healthcare, or beauty industry is ideal. In this role, you will be responsible for creating bespoke social media content that focuses on our services, our staff, and education in the aesthetics space. You will also be responsible for creating and implementing a social media strategy that prioritizes growth, conversion, and brand recognition, with guidance from our Communications Director. You must be comfortable working both independently and with direction. This is a hands-on role requiring travel between our five office locations spanning Connecticut and New York on a schedule that aligns with our full team, as needed. More information on travel to be provided.

Responsibilities:

Content Creation & Strategy

• Develop and execute a comprehensive social media strategy that aligns with the practice’s brand, mission, and marketing goals.
• Create engaging, high-quality bespoke content for Instagram, TikTok, and other relevant platforms, including photos, videos, reels, graphics, and stories.
• Capture behind-the-scenes footage, educational content, treatment details, client stories, before-and-after visuals, staff introductions, and promotional content.
• Create a digital collection of raw content that is accessible and used as needed.
• Ensure all content and messaging remains consistent across all platforms in our established brand voice.

Social Media Management & Analytics

• Manage social media content calendars and posting schedules to maintain consistent brand presence across platforms.
• Analyze and report on social media performance metrics, adjusting strategy as needed to maximize engagement and growth.
• Engage with followers and respond to comments, messages, and inquiries in a timely, professional, and on-brand manner.

Client & Staff Collaboration

• Coordinate with staff to schedule and plan content creation, ensuring that it aligns with business needs and is an effective use of our client facing staff’s time.
• Coordinate with staff to plan and capture content that may require client involvement.
• Collaborate with upper management and office staff to generate fresh content ideas, incorporating their feedback and creative input.

Requirements:

Experience

• Proven experience as a Social Media Content Creator and Strategist, ideally in the medical aesthetics, beauty, or healthcare industry.
• Strong portfolio showcasing social media content across multiple platforms (Instagram, TikTok, etc.).
• Experience working with diverse teams to create collaborative content and strategies.

Skills

• Strong visual and creative eye with a good understanding of photography, videography, and editing (experience with tools like Canva, Adobe Creative Suite, or similar).
• Ability to craft compelling copy and captions that resonate with diverse audiences in our established brand voice.
• Deep knowledge of current social media trends, tools, and best practices.

Other

• Excellent communication and collaboration skills, with the ability to work both independently and closely with staff.
• Must be comfortable with the required travel.
• Ability to meet deadlines and manage time effectively.

How to Apply:

Please submit your resume and a brief cover letter outlining your experience in social media content creation and strategy. If we would like to hear more, we will request your portfolio of work. Include examples of past work, specifically related to the medical aesthetics or healthcare industry if available. Provide examples of various businesses to showcase versatility in content style and voice. If we determine that you are a good fit, you will be asked to construct an example content calendar to showcase your understanding of our brand voice, strategy, and workflow.

Job Type: Part-time

Pay: From $23.00 per hour

Expected hours: 10 – 25 per week

Benefits:

• Flexible schedule

Application Question(s):

• Will you be able to reliably commute to our office locations in both Connecticut and New York as needed? Typically, one location one day per week at most.

Experience:

• Social media management: 2 years (Preferred)

Work Location: Hybrid remote in Southbury, CT 06488

Salary : $23