What are the responsibilities and job description for the Director of Marketing, Skilled Trades Staffing position at MeeDerby?
Job Description
Director of Marketing, Skilled Trades Staffing - Fully Remote
7 YEARS MARKETING LEADERSHIP IN STAFFING INDUSTRY
Founded in 2004, our client is one of the largest skilled trade providers of technicians on a per-project basis. Looking for a Director of Marketing that will partner with sales and recruiting leadership to drive new revenue from marketing efforts. Will establish a vision for the Marketing Team that drives brand awareness and qualified leads to their pipeline. Leads the Marketing Team in driving exceptional marketing engagement and conversion results, while achieving company’s goals and adhering to core values.
What You Will Do
Director of Marketing, Skilled Trades Staffing - Fully Remote
7 YEARS MARKETING LEADERSHIP IN STAFFING INDUSTRY
Founded in 2004, our client is one of the largest skilled trade providers of technicians on a per-project basis. Looking for a Director of Marketing that will partner with sales and recruiting leadership to drive new revenue from marketing efforts. Will establish a vision for the Marketing Team that drives brand awareness and qualified leads to their pipeline. Leads the Marketing Team in driving exceptional marketing engagement and conversion results, while achieving company’s goals and adhering to core values.
What You Will Do
- Build and execute Marketing plans aimed at driving brand awareness among target audiences and driving qualified Leads to sales and recruiting pipelines.
- Lead and develop Marketing Team to achieve desired marketing and business development outcomes.
- Lead Marketing Team to establish marketing collateral, communication and campaigns using various channels to increase brand awareness to engage with new and existing clients and technicians.
- Partner with Sales and Recruiting leadership to establish marketing collateral, communication and campaigns using various channels to increase brand awareness and loyalty.
- Oversee market data analysis projects, and work with functional leaders to establish action plans based on results as needed.
- Facilitate regular Go-To-Market Meeting with the goal of bringing Sales, Lead Generation and Marketing Leadership together to establish priorities, collaborate on cross-functional projects and brainstorm solutions to achieve best possible outcomes in terms of sales, new customer acquisition and existing customer growth/expansion.
- 7 years in a Marketing Leadership role in the Staffiing Industry.
- A strong ability to collaborate with other team leaders to establish buy in to incorporating Marketing Campaigns and use of marketing tools into sales, lead generation, and recruiting processes.
- Experience with Email Engagement tools, Google AdWords & SEO.
- Website management expertise.
- Marketing on various social media platforms, including but not limited to: Facebook, LinkedIn, Instagram, Twitter/X, etc.
- Experience with multi-media marketing tools, including: blogs, emails, texts, social media, video, photography, etc.
- Six figure base and bonus opportunity.
- Part of the Executive Leadership Team.
- Fully Remote Work Environment.
- Paid Medical, Dental, Vision etc.
