What are the responsibilities and job description for the Marketing Brand Strategist position at Melaleuca: The Wellness Company?
Melaleuca is committed to promoting physical, environmental, financial, and personal wellness. As The Wellness Company, we strive to help people live more vibrant, healthier, and happier lives.
We are seeking a talented Brand Marketing Manager to partner with our Messaging Team and drive marketing execution. The ideal candidate will be responsible for devising and executing a strategic messaging plan, educating our leaders and consumers about our products in a way that inspires word-of-mouth sharing.
This role involves developing research-driven insights, segmenting consumers and customers, and identifying key elements for consumer and customer acquisition. Additionally, the Brand Marketing Manager will be responsible for creating web-based consumer influence, generating trial, repeat, and loyalty, and building the brand through positioning, creative communication, and other channels.
Main Responsibilities
- Assist in product events and photography projects as assigned
- Build strong cross-functional relationships with International Marketing, Creative Marketing, Sales/Business Development, and Innovation teams
- Participate in key customer and sales meetings
