What are the responsibilities and job description for the Marketing Manager Job at Meneses Law in Houston position at Meneses Law?
About the Company :
Meneses Law is an accomplished law firm with an outstanding track record of providing immigration services with the highest professional standards to our clients. We work with thousands of clients across the United States on Adjustment of Status, Visas, Petitions, Labor Certifications, Citizenships, Deportations, Waivers, DACA Renewals, and Asylum matters.
Our headquarters is based out of Houston, Texas and with the expansion to other major cities, our aim is to assist clients to achieve their objectives as placidly and efficiently as possible while minimizing the legal and regulatory risks. The law firm is built on its reputation of providing exceptional customer service delivery coupled with appropriate and outstanding skills, fast turnaround, and the know-how expert of our legal team.
Job Summary :
Meneses Law is seeking a talented and experienced Marketing Manager with expertise in pay ads to join our dynamic team. The ideal candidate will have a strong background in digital marketing. Responsibilities include developing and implementing comprehensive pay ads strategies, managing campaigns, across various platforms, analyzing data to optimize performance, and ensuring compliance. Additionally, the candidate will assist with overseeing the duties and performance of team members within the marketing department, fostering a collaborative and high performing work environment.
Essential Functions / Responsibilities :
- Develop and execute comprehensive paid advertising strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and other social media platforms.
- Manage budget effectively, allocating resources efficiently to maximize ROI and achieve marketing objectives.
- Conduct thorough market research and competitor analysis to identify opportunities for campaign optimization and audience targeting.
- Monitor campaigns based on performance data, adjusting bidding strategies, targeting parameters, and ad creatives as needed to improve results.
- Analyze campaign performance metrics and adjust strategies as needed to achieve optimal results.
- Lead team members to ensure brand consistency and messaging alignment across all paid advertising channels.
- Stay up to date with industry trends, best practices, and emerging technologies in paid advertising and digital marketing.
- Assist with leading the marketing team, providing guidance support, and ongoing training to foster their professional development.
- Work cross-functionally with other departments such as sales to align marketing efforts with overall business goals.
- Possess a strong understanding of marketing analytics and mathematics, with expertise in applying advanced mathematical techniques to evaluate performance, forecast trends, interpret data, and optimize marketing strategies effectively.
- May perform other marketing duties or assigned tasks based on department needs.
Required Skills / Abilities :
Job Types : Full-time
Education and Experience :
Compensation :
Meneses Law believes in Work Life Balance. Operation hours are from 8 a.m. to 5 p.m. plus 2 Saturdays a month for certain positions.
Being hired by Meneses Law as a Marketing Manager means that you will have the opportunity to :
Benefits for Working at Meneses Law :
Salary : $65,000 - $80,000
