Demo

Marketing Campaign Manager

Meow Wolf
Denver, CO Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/17/2025

Privacy Notice for California Applicants and Employees

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Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Meow Wolf opens portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of :

  • Collaborative Creativity : We believe the act of creating together amplifies possibilities.
  • Provocative Playfulness : We celebrate the unexpected because it is the doorway to discovery.
  • Outsiders Welcome : We are all outsiders at heart, and we create space for everyone to feel like they belong.
  • Authentic Compassion : We are “kind punks” - supportive to each other and standing up for what we believe in.
  • Audacious Courage : We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description :

Location : This position is on-site at our Denver location.

Compensation : The salary range for this position is $78,489 to $105,960. Compensation is based on location and experience.

Deadline : The deadline for submitting applications for this position is January 17, 2024. Meow Wolf reserves the right to extend this deadline if needed.

Job Summary :

The Marketing Campaign Manager will play a key role in driving and measuring effective multi-channel marketing campaigns and strategies for the Meow Wolf location. Reporting to the Director of Marketing, the Marketing Campaign Manager will take projects from design through execution and delivery. Part creative and part analytical, this organized individual has honed skills in marketing research, analytics, traditional / digital / experiential advertising, media planning, production, and branding to both build intrigue and maximize ticket sales, all while optimizing for the most effective marketing strategies.

Job Responsibilities :

  • Guide the approval of all marketing, advertising, and collateral materials produced by our internal creative production team, as well as other partners, vendors, and agencies.
  • Collaborate on the creation, production, and implementation of all marketing materials by internal and external agencies including printed / digital materials, signage, radio, TV, and outdoor advertising.
  • Drive effective multi-channel marketing campaign plans for their Meow Wolf location.
  • Develop and implement in-person research surveys to inform marketing strategy.
  • Manage the implementation, tracking, and analysis of marketing campaigns, from concept to completion with a focus on driving ticket sales.
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs / ROI.
  • Manage the profitability of the project, with the responsibility to complete high-quality projects that fulfill business objectives, on time and within budget.
  • Write, edit and proofread copy for materials within marketing campaigns, PR materials, including social and email marketing tactics.
  • Continually manage the expectations of partners, senior management, and internal departments through clear and concise communication.
  • Proactively research new processes and analysis metrics to enhance the understanding of the marketing tactics that are implemented.
  • Ensure that the Meow Wolf’s parent brand and identity are adhered to in campaigns and in all communication channels, in concert with a location, property or sub-brand.
  • Receiving support from the Corporate Social Team, managing the day to day and project management duties of organic local social media channels.
  • Project manage local, internal exhibition photography and videography requests.
  • Collaborate on the preparation of creative briefs to identify marketing objectives, differentiation, and creative development.
  • Oversee 3rd party contractors, production partners, and support teams to drive experiential and other marketing initiatives and events.
  • Write and collaborate on bi-monthly / monthly newsletters and various email campaigns.
  • Craft compelling email content, segmented by audience effectively, analyze campaign performance, optimize open and click-through rates and provide actionable insights based on data.
  • Build workflows in Hubspot and regularly audit existing emails, tracking email marketing results.
  • Proactively keep up-to-date with current trends and events in marketing, social technologies, new media, and relevant industries (i.e., themed and immersive entertainment).
  • Required Qualifications :

  • 5 years of marketing, advertising, or agency experience, ideally in attractions, entertainment, service, resort industries, or equivalent.
  • Familiar with basic elements of marketing (i.e., media, interactive, relationship marketing, promotions, advertising, merchandising and data analysis).
  • Experience managing local social media channels for a business.
  • Experience with Hubspot strongly preferred.
  • Experience with budget management and monthly forecasting.
  • Experience leading a project team in all aspects of project execution and analysis.
  • Experience with tight and aggressive deadlines.
  • Experience managing multiple projects simultaneously.
  • Familiar with creative design processes.
  • Experience in driving ticket sales and revenue preferred.
  • Basic knowledge of graphic and brand standards to collaborate with graphic / creative designers concisely and effectively.
  • Survey creation / analysis experience.
  • Event planning / operations experience.
  • Excellent communication skills.
  • Work environment & physical demands :

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and / or ability required.

    Work Environment :

    This position works primarily in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and / or enclosed spaces. This job also operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.

    Physical Demands :

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs / slides / elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and / or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 40 pounds at times.

    All employees will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Work Schedule :

    This is a full-time position that requires the ability to work a flexible schedule. Occasional evening and weekend work may be required as job duties demand.

    Supervisor Responsibilities :

    This position does not require supervisory responsibility.

    Travel :

    Travel is not required for this position.

    Other Duties :

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

    IMPACT :

    Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

    INCLUSION :

    Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

    BENEFITS :

    The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.

  • Medical Insurance options : PPO & HSA
  • Dental & Vision Insurance
  • 401k Retirement Plan
  • Company Paid Life Insurance Policy & Long-Term Disability Coverage
  • Voluntary Short-term Disability & Critical Illness Policies
  • Company Paid Employee Assistance Program
  • Paid Parental Leave for 12 weeks
  • Discount off Meow Wolf Gift Shop Merch
  • Admission to Meow Wolf attractions for employees and guests
  • Please visit www.meowwolf.com / careers for more information.

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    Salary : $78,489 - $105,960

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