What are the responsibilities and job description for the Email Marketing Specialist position at Merchant Tree?
We are seeking a creative and detail-oriented Part-Time Email Marketing Specialist to join our marketing team. In this role, you will be responsible for developing and executing email marketing campaigns that align with our brand’s objectives and drive engagement. Your expertise will help us connect with our audience effectively and contribute to our overall marketing success.
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Key Responsibilities
• Campaign Development & Execution:
• Design, build, and manage email marketing campaigns from concept through execution.
• Develop engaging content and compelling subject lines to maximize open and click-through rates.
• Ensure all emails adhere to brand guidelines and are optimized for various devices and email clients.
• List Management & Segmentation:
• Maintain and segment email lists to target specific audiences effectively.
• Implement strategies to grow and clean email lists, ensuring data accuracy and compliance with regulations.
• Performance Analysis & Reporting:
• Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
• Provide regular reports with insights and recommendations for improvement.
• A/B Testing & Optimization:
• Conduct A/B tests on various elements of email campaigns to optimize performance.
• Utilize findings to refine future email marketing strategies.
• Collaboration & Strategy:
• Work closely with the marketing team to align email campaigns with overall marketing initiatives.
• Stay informed about industry trends and best practices to keep our email marketing efforts current and effective.
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Qualifications
• Proven experience in email marketing, preferably in a part-time or freelance capacity.
• Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, Klaviyo).
• Strong understanding of email marketing best practices and regulations (e.g., CAN-SPAM, GDPR).
• Excellent written communication and copywriting skills.
• Ability to analyze data and translate findings into actionable strategies.
• Familiarity with HTML/CSS for email template customization is a plus.
• Strong organizational skills and attention to detail.
• Ability to work independently and manage time effectively. 
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Preferred Skills
• Experience with marketing automation tools and CRM systems.
• Knowledge of SEO and digital marketing principles.
• Graphic design skills for creating email visuals.
• Experience in A/B testing methodologies.