What are the responsibilities and job description for the Communications Coordinator position at MERCOLA CONSULTING SERVICES?
SUMMARY
The Communications Coordinator will play a hands-on role in supporting the Marketing Department by contributing to creative social media strategies, crafting engaging content, and maintaining a cohesive brand voice across platforms. This role is perfect for someone eager to collaborate with a dynamic team, and excited to develop their skills while helping to cultivate a strong and vibrant presence in the natural health space.
KEY RESPONSIBILITIES & DUTIES
- Drive impactful social media strategies to amplify brand presence and engagement.
- Assist with social media strategy by leading influencer communications.
- Create and curate vibrant, organic, and on-trend content across all platforms, capturing the pulse of our audience.
- Enhance user experiences by updating chatbots for timely posts and maintaining seamless Link in Bio functionality.
- Spark connections on LinkedIn by posting biweekly market insights, updates, and event highlights.
- Capture the energy of our market events through compelling photos and videos for social media and LinkedIn storytelling.
- Lead SMS campaigns to promote sitewide sales with engaging, action-driven messages.
- Collaborate with Waterfall reps to brainstorm and refine innovative SMS strategies.
- Harness the power of AI tools to craft dynamic, audience-focused marketing copy that maximizes engagement and conversions.
- Perform market research by designing and analyzing surveys for customer feedback.
- Work with the team to strategize the placement of Paid Social Ads.
- Other duties as assigned.
REQUIREMENTS/QUALIFICATIONS
- Education: Associate’s degree in Communication, Marketing, Public Relations, or a related field preferred.
- Experience: 2 or more years of experience in communication or marketing preferred.
- Skills:
- Excellent verbal, interpersonal and written communication skills.
- Exceptional attention to detail with the ability to manage multiple ongoing activities.
- Experience with marketing and project management best practices.
- Familiarity with Meta Business Suite for managing and optimizing social media campaigns is a plus.
- Proficiency in Canva for creating visually appealing content is a plus.
- Strong Microsoft Excel skills for organizing and analyzing data efficiently are a plus.
- Experience with Waterfall, our SMS platform, to enhance messaging strategies and campaign effectiveness is a plus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL DEMANDS
- Prolonged periods of sitting at a desk and working on a computer are required.
- Frequent use of hands for typing, handling documents, and operating office equipment.
- Ability to read, analyze, and interpret detailed regulatory documents, reports, and computer screens.
- Regularly required to talk or hear in person and via electronic communication tools.
- Occasionally required to stand, walk, and reach with hands and arms during office activities or when accessing files and records.
- May occasionally need to lift and/or move up to 20 pounds.
