What are the responsibilities and job description for the Marketing Director position at Meredith Machinery?
Job Summary
We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a deep understanding of digital marketing strategies, sales techniques, and market research to effectively position our products and services in the marketplace. This role requires a creative thinker with strong leadership skills who can collaborate across departments to achieve organizational goals.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with the company’s objectives.
- Oversee digital marketing campaigns, including SEO, PPC, email marketing, and social media outreach.
- Conduct market research to identify trends and customer needs, adjusting strategies accordingly.
- Manage the creation of relevant content for various platforms using Adobe Creative Suite.
- Collaborate with sales teams to enhance advertising sales efforts and improve customer engagement.
- Utilize Google Analytics to monitor campaign performance and generate actionable insights.
- Maintain and update the company website using WordPress to ensure optimal user experience.
- Lead and mentor the marketing team, fostering a culture of creativity and innovation.
Skills
- Proficient in digital marketing techniques with a strong focus on analytics and performance metrics.
- Solid background in sales and advertising, with experience in advertising sales preferred.
- Strong research skills to analyze market trends and consumer behavior effectively.
- Expertise in Adobe Creative Suite for content creation and design purposes.
- Familiarity with WordPress for website management and updates.
- Excellent communication skills, both verbal and written, with the ability to present ideas clearly.
- Strong leadership abilities to inspire and guide a diverse team towards achieving common goals.
Join us as we strive to elevate our brand presence in the market through innovative marketing strategies!
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- Greenwood, IN 46143: Relocate before starting work (Required)
Work Location: In person
Salary : $50,000 - $65,000
