What are the responsibilities and job description for the SEO/eCommerce Specialist position at Merit Distribution Group?
Job Title: SEO/eCommerce Specialist
At Tools4Painting, we are committed to delivering high quality products and excellent customer service. As a dynamic and fast-growing eCommerce company, we are looking for an organized, proactive, and detail-oriented professional to join our team.
Key Responsibilities:
SEO and Content Optimization
- Conduct keyword research and implement SEO strategies to improve product visibility and drive organic traffic
- Create engaging, SEO-optimized content for product listings, blog posts, and marketing materials
- Ensure product descriptions, images, specifications, and page content align with SEO best practices
Market Research and Competitive Analysis
- Perform market research to understand customer preferences and eCommerce trends
- Analyze competitors' pricing and adjust pricing strategies to remain competitive
- Provide insights based on research to optimize product offerings and drive sales
Performance Analysis and Reporting
- Monitor key performance indicators (KPIs) such as traffic, sales and customer engagement
- Analyze sales data, website performance and marketing campaigns to identify trends and areas for improvement
- Provide regular reports and actionable insights to enhance conversion rates, product performance and sales
Digital Marketing and Promotional Campaigns
- Assist in creation and execution of digital marketing campaigns, including email marketing, paid ads and social media efforts
- Support content creation for social media to increase brand awareness and customer loyalty
- Monitor and optimize promotional offers, discounts and seasonal campaigns for effectiveness
Cross-Functional Collaboration
- Work closely with marketing, IT, design and customer service teams to align on eCommerce goals
- Participate in team meetings to discuss upcoming promotions, sales strategies and product launches
Requirements:
- Bachelor's degree in business, Marketing, related field or equivalent experience
- 1-3 years' experience in eCommerce, retail or a related field
- Proficiency with eCommerce platforms such as Magento (preferred), BigCommerce, Shopify or WooCommerce
- Proficiency in Microsoft Excel and Adobe PhotoShop, Indesign or Illustrator
- Google Digital Marketing and E-commerce and Google Data Analytics certifications preferred
- Familiarity with digital marketing tools (e.g., Google Analytics, email marketing platforms and social media)
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Ability to work independently and collaboratively in a fast-paced environment
At Tools4Painting, we are committed to delivering high quality products and excellent customer service. As a dynamic and fast-growing eCommerce company, we are looking for an organized, proactive, and detail-oriented professional to join our team.
Key Responsibilities:
SEO and Content Optimization
- Conduct keyword research and implement SEO strategies to improve product visibility and drive organic traffic
- Create engaging, SEO-optimized content for product listings, blog posts, and marketing materials
- Ensure product descriptions, images, specifications, and page content align with SEO best practices
Market Research and Competitive Analysis
- Perform market research to understand customer preferences and eCommerce trends
- Analyze competitors' pricing and adjust pricing strategies to remain competitive
- Provide insights based on research to optimize product offerings and drive sales
Performance Analysis and Reporting
- Monitor key performance indicators (KPIs) such as traffic, sales and customer engagement
- Analyze sales data, website performance and marketing campaigns to identify trends and areas for improvement
- Provide regular reports and actionable insights to enhance conversion rates, product performance and sales
Digital Marketing and Promotional Campaigns
- Assist in creation and execution of digital marketing campaigns, including email marketing, paid ads and social media efforts
- Support content creation for social media to increase brand awareness and customer loyalty
- Monitor and optimize promotional offers, discounts and seasonal campaigns for effectiveness
Cross-Functional Collaboration
- Work closely with marketing, IT, design and customer service teams to align on eCommerce goals
- Participate in team meetings to discuss upcoming promotions, sales strategies and product launches
Requirements:
- Bachelor's degree in business, Marketing, related field or equivalent experience
- 1-3 years' experience in eCommerce, retail or a related field
- Proficiency with eCommerce platforms such as Magento (preferred), BigCommerce, Shopify or WooCommerce
- Proficiency in Microsoft Excel and Adobe PhotoShop, Indesign or Illustrator
- Google Digital Marketing and E-commerce and Google Data Analytics certifications preferred
- Familiarity with digital marketing tools (e.g., Google Analytics, email marketing platforms and social media)
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Ability to work independently and collaboratively in a fast-paced environment
