Marketing Specialist

Job Description

• Develop and execute a comprehensive annual marketing strategy for the division, collaborating with division leadership and the Regional Marketing Director to maximize results.
• Effectively plan and execute the local rollout of national marketing initiatives to drive qualified traffic, supporting sales efforts in existing communities and new community openings.
• Design quarterly and monthly strategies and tactics to drive qualified traffic, working closely with sales leadership and community teams to develop targeted marketing tactics based on sales performance and lifecycle phase.
• Create strategic pre-opening marketing plans to ensure successful new community openings, overseeing and coordinating all new community marketing activities, including signage, messaging, interest list development, model merchandising, sales center installation, and special events.
• Maximize division brand awareness and perception with key targets, consistently executing to brand standards across markets.
• Track and analyze marketing initiative results to ensure effective ROI, leveraging reporting tools and data to inform future marketing strategies.
• Develop and execute a PR strategy to generate positive news coverage.
• Develop and maximize digital presence for the division and individual communities, creating and maintaining community web presence on the Meritage Homes website.
• Create, audit, and maintain collateral materials (sales tools) for new and existing communities.
• Build and manage vendor relationships, overseeing and coordinating consumer promotions and events, including planning, execution, and results-tracking.
• Effectively implement the company's national agent program, creating local strategies for agent outreach efforts, including messaging and event planning.
• Prepare and manage budgets for division advertising, new community start-ups, model furniture, and sales offices.
• Foster a culture of excellence by modeling and encouraging departmental best practice sharing.
• Manage departmental administrative tasks, including vendor setup, invoice coding/processing/tracking, and expense report preparation.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 3 years of marketing experience, preferably in homebuilding or real estate.
• Excellent written, verbal, and interpersonal communication skills, with strong attention to detail, ability to copywrite, edit, and proofread materials for grammar and content.
• Strong technical aptitude and intermediate computer skills, with expertise in MS Office applications (Outlook, Word, PowerPoint, and Excel), email management systems, photo editing, and website content management systems.
• Ability to influence others and overcome objections.
• Excellent written, verbal, and interpersonal communication and presentation skills, with keen attention to detail.
• Experience managing relationships with marketing-related vendors.
• Strong team player with a demonstrated ability to work well within cross-functional teams.

Overview

Meritage Homes is a leader in homebuilding, committed to quality and innovation. As the ENERGY STAR Partner of The Year in Sustained Excellence, we protect the environment and advance energy efficiency. We seek self-starters who share our passion for excellence and want to contribute to our growth by providing innovative ideas.

Join us at Meritage Homes, where you'll find:

• A work environment that encourages creativity and innovative ideas from every level.
• An organization that lives by its core values every day.
• A team atmosphere where every individual is considered a vital asset.
• State-of-the-art technology to provide an optimal working environment.
• A competitive pay structure.
• Strong benefits.
• Flexibility in work-life integration.
• Team-oriented environment where all individuals play an integral role in the company.
• Opportunity to further your career in a growing national organization.
• Maintain a competitive drive to be the best.