What are the responsibilities and job description for the Marketing Manager position at Merito Group?
Marketing Manager, Tyson’s Corner, VA
Reports to: CEO & Principal of Business Development
An award-winning architecture and planning firm committed to creating environments that inspire connection, collaboration, and commerce. Headquartered in the Washington, DC metropolitan area, with a global reach, we specialize in mixed-use, residential, and commercial developments. Our projects span across the U.S. and internationally, with a strong focus on innovative design solutions.
Position Overview
The Marketing Manager will drive the firm’s marketing and business development initiatives, ensuring brand consistency, visibility, and lead generation through digital and traditional marketing channels. This individual will work closely with the executive team, design teams, and external partners to implement strategic marketing efforts aligned with Lessard Design’s Marketing Plan.
The ideal candidate is a creative strategist with strong organizational, analytical, and writing skills, able to balance multiple projects and deadlines in a fast-paced, deadline-driven environment.
Key Responsibilities
Marketing Strategy & Execution
• Develop and implement an annual marketing plan that supports the firm’s business objectives, including brand positioning, lead generation, and market expansion.
• Track and report Key Performance Indicators (KPIs) such as website traffic, social media engagement, and new client acquisition.
• Ensure Lessard Design’s brand voice and messaging remain consistent across all marketing materials.
Digital Marketing & Website Management
• Manage the firm’s website (WordPress) and execute SEO strategies to drive organic traffic and lead conversion.
• Develop and implement social media campaigns on LinkedIn, Instagram, Twitter, and Facebook, ensuring regular content updates and audience engagement.
• Coordinate email marketing campaigns, newsletters, and client outreach via CRM tools (e.g., HubSpot).
Content Development & Public Relations
• Oversee content creation, including press releases, blog articles, case studies, and thought leadership pieces.
• Manage award submissions, securing media coverage and ensuring project photography is coordinated and archived.
• Identify speaking engagements and panel opportunities for the leadership team to enhance industry visibility.
Proposal Development & Business Development Support
• Lead the production of proposals, RFP responses, and presentations, ensuring high-quality written and visual content.
• Research target clients, markets, and competitors to inform marketing and business development strategies.
• Develop and maintain a CRM database to track prospects, proposals, and industry connections.
Event Planning & Industry Engagement
• Coordinate Lessard Design’s presence at conferences, trade shows, and networking events.
• Manage sponsorships and advertising opportunities in trade publications and industry events.
• Organize firm-hosted client and community engagement events.
Qualifications
• Bachelor’s degree in Marketing, Communications, Business, Architecture, or related field.
• 5 years of experience in marketing, preferably in the architecture, engineering, or construction (AEC) industry.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft Office (PowerPoint, Word, Excel).
• Experience managing websites (WordPress), social media platforms, and email marketing tools like Mailchimp or HubSpot.
• Strong copywriting, editing, and proofreading skills.
Soft Skills & Attributes
• Highly organized, with the ability to manage multiple priorities and meet deadlines.
• Strong analytical skills with experience tracking and optimizing marketing campaign performance.
• Creative thinker with an eye for design and branding.
• Self-motivated and able to work independently while collaborating with multiple teams.
