What are the responsibilities and job description for the Meritrust Credit Union is hiring: Marketing Content Specialist in Wichita position at Meritrust Credit Union?
Job Details
Job Location : Wichita, KS
Position Type : Full Time
Salary Range : $23.62 - $35.43 Hourly
Job Category : Marketing
Description
The Marketing Content Specialist is responsible for executing comprehensive brand strategies to enhance the credit union’s market presence and drive brand growth. This role involves coordinating all aspects of brand management, brand positioning, and the creation of marketing campaigns that resonate with target audiences across the Meritrust footprint. This role will collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints.
ESSENTIAL FUNCTIONS :
- Social Media Execution : Assist with development of social media strategies to achieve marketing targets.
- Content Creation : Implement social media strategies by managing, creating, and publishing high-quality content across various social media platforms.
- Account Management : Administer all company social media accounts ensuring alignment with marketing strategies and brand consistency.
- Collaboration : Work with writers, designers, and marketing teams to create engaging content.
- Community Engagement : Facilitate client-company communication, respond to queries, organize chats and QA Sessions.
- Copywriting : Collaborate with the marketing team to write emails, web copy, audio announcements, chat bot scripts, and external communications, including social media posts.
- SEO Alignment and SEO Strategy : Work with marketing team to ensure content and campaigns are optimized for search engines to improve visibility and organic traffic. Includes conducting keyword research, implementing on-page and off-page SEO techniques and continuously monitoring and analyzing website performance. Align SEO efforts with overall marketing goals to enhance the brand’s online presence, attract more qualified leads and drive conversions.
- Trend Monitoring : Stay up-to-date with new digital technologies and social media best practices.
Qualifications
Experience Required :
HARD / TECHNICAL Skills / Abilities :
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Salary : $24 - $35
