What are the responsibilities and job description for the Vice President, Integrated Marketing Growth position at Message Lab?
ABOUT ORCHESTRA
Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Brightmode, Derris, Glen Echo Group, Inkhouse, M18, Message Lab and Onward, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners works with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.
From leading technological innovators, to brand-builders and cause champions, we work with our clients and offer unparalleled expertise on how to craft a story-first, audience-focused approach to solve their most pressing challenges.
People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THIS ROLE
Orchestra is looking for a Vice President of Growth . This role will focus on driving and developing business development strategies and strategists across multiple organizations, including firms in which Orchestra has recently made majority investment and future investments. The person best suited to this role will be an entrepreneurial self-starter, ideally with strong backgrounds in digital and content or integrated marketing, digital communications or data and insights in an agency setting. Ideally the person will have knowledge of and experience with business development and client growth. This person will report directly to the Head of Growth.
Please note that this is not a sales job.
Location : This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in-office 3 days per week.
ACCOUNTABILITIES & QUALIFICATIONS
As the Vice President of Growth, you will...
- Lead business development (BD) strategy for our digital, content and data and insights teams, including shaping the voice and tone of proposals
- Create strategy for and lead development of tailor-made, engaging proposals and presentations for select new business projects
- Support decisions involving price structures and price negotiations
- Support BD team management, including capacity planning and Growth team-wide initiatives
- Analyze business trends within a client group
- Identify, develop and implement a growth strategy focused both on financial gain and customer satisfaction
- Contribute to developing and implementing go-to-market and sales strategies for the digital, content and data and insights teams, including cross-selling opportunities with other teams and current clients
- Work individually with team members to build a high-performance business development practice area while expanding BD capacities and mapping their networks
- Proactively identify and drive BD engagement within key sectors
- Support team management in building clear BD reporting, leading business development check-ins and providing ongoing feedback on strategy and proposal development
- Utilize CRM to actively manage an opportunity pipeline and provide critical information needed for forecasting
- Build the capacity of Growth team and account team managers to integrate digital, content and data and analytics services into their client offerings
Essential skills :
Note : Interested in this role but it's not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.
WORKING AT ORCHESTRA
Compensation philosophy : Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.
Salary range (commensurate with experience and skills) : $130,000-$170,000, plus eligibility for end of year bonuses based on firm, team and individual performance
Benefits :
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We're part of Orchestra, the first communications company built for today's media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode.
To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.
Salary : $130,000 - $170,000