What are the responsibilities and job description for the Messe Frankfurt North America is hiring: Digital Marketing Specialist - Fashion position at Messe Frankfurt North America?
Digital Marketing Specialist - Fashion & Apparel Team
Messe Frankfurt North America is looking for a Digital Marketing Specialist - Fashion & Apparel Team in Atlanta, GA.
This local job opportunity with ID 3036496407 is live since 2025-01-15 16 : 45 : 42.
Department : Fashion & Apparel Team
Position Overview
This is an incredible opportunity for an ambitious, driven, collaborative team member looking to build skills within an established organization. The candidate must be a motivated and energetic team player with the ability to work unsupervised, in the office, and remotely when required. Excellent work ethic, ability to prioritize, quick learner, organized, excellent time management, attention to detail, thoroughness, and decision-making independence are essential. Ability to function in a fast-paced, deadline-driven environment and adapt to change is required.
Essential Duties and Responsibilities
- Digital Strategy Development : Create and implement comprehensive digital marketing strategies to achieve key objectives, including driving event registrations, boosting brand awareness, and optimizing digital presence.
- Paid Search Campaigns : Plan, execute, and manage Google Ads campaigns to maximize ROI and ensure alignment with marketing goals.
- Website Management and SEO : Oversee website updates, ensuring optimal functionality, user experience, and SEO performance to improve search rankings and visibility.
- Analytics and Performance Optimization : Track, analyze, and interpret performance metrics across all digital channels, providing actionable insights to refine strategies and enhance results.
- Collaborative Campaign Execution : Partner with other marketing team members to align campaigns with business objectives and integrate advanced analytics into paid social media efforts.
- Budget Management : Monitor and optimize budgets for digital campaigns, ensuring efficient resource allocation for maximum impact.
- Data-driven insights : Develop detailed performance reports, leveraging analytics to guide decision-making and identify areas for growth and improvement.
- Email Marketing : Manage and maintain Ecard requests forms and coordinate assignments with the Senior Digital Services Coordinator and Show Teams.
Qualifications & Work Experience
Physical Demands
Work Environment
The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Messe Frankfurt, Inc. reserves the right to modify this job description at any time.
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