What are the responsibilities and job description for the Digital Marketing Specialist (Fashion & Apparel) Job at Messe Frankfurt, Inc. in position at Messe Frankfurt, Inc.?
Job Title : Digital Marketing Specialist
Department : Fashion & Apparel Team
Position Overview : This is an incredible opportunity for an ambitious, driven, collaborative team member looking to build skills within an established organization. Candidate must be a motivated and energetic team player with the ability to work unsupervised, in the office and remotely when required. Excellent work ethic, ability to prioritize, be a quick learner, organized, have excellent time management, attention to detail, thoroughness, and decision-making independence. Ability to function in a fast-paced deadline-driven environment. Must be able to adapt to change.
Essential Duties and Responsibilities :
- Digital Strategy Development : Create and implement comprehensive digital marketing strategies to achieve key objectives, including driving event registrations, boosting brand awareness, and optimizing digital presence.
- Paid Search Campaigns : Plan, execute, and manage Google Ads campaigns to maximize ROI and ensure alignment with marketing goals.
- Website Management and SEO : Oversee website updates, ensuring optimal functionality, user experience, and SEO performance to improve search rankings and visibility.
- Analytics and Performance Optimization : Track, analyze, and interpret performance metrics across all digital channels, providing actionable insights to refine strategies and enhance results.
- Collaborative Campaign Execution : Partner with other marketing team members to align campaigns with business objectives and integrate advanced analytics into paid social media efforts.
- Budget Management : Monitor and optimize budgets for digital campaigns, ensuring efficient resource allocation for maximum impact.
- Data-driven Insights : Develop detailed performance reports, leveraging analytics to guide decision-making and identify areas for growth and improvement.
- Email Marketing : Manage and maintain Ecard requests forms and coordinate assignments with the Senior Digital Services Coordinator and Show Teams.
Qualifications & Work Experience :
Physical Demands :
Work Environment Characteristics :
The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Messe Frankfurt, Inc. reserves the right to modify this job description at any time.
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