What are the responsibilities and job description for the Messe Frankfurt, Inc. is hiring: Digital Media Coordinator in Atlanta position at Messe Frankfurt, Inc.?
Job Title : Digital Media Coordinator
Department : Data & Digital Services
Position Overview
This is an incredible opportunity for an ambitious, driven, collaborative team member looking to build skills within an established organization. Candidate must be a motivated and energetic team player with the ability to work unsupervised, in the office and remotely when required. Excellent work ethic, ability to prioritize, be a quick learner, organized, have excellent time management, attention to detail, thoroughness, and decision-making independence. Ability to function in a fast-paced deadline-driven environment. Must be able to adapt to change.
Essential Duties and Responsibilities
- Content creation and copywriting for corporate communications, marketing, press, and social media.
- Conceptualizing and designing visually stunning marketing and sales materials.
- Development and ownership of social media content calendar.
- Manage and maintain updates for websites and coordinate assignments with the Senior Digital Services Coordinator and Show Teams.
- Manage and maintain Ecard request forms and coordinate assignments with the Senior Digital Services Coordinator and Show Teams.
- Coordinate the distribution of mailings or electronic pieces with appropriate MFI colleagues or outsourced vendors.
- Media monitoring and managing asset libraries.
- Database management and list creation related to all Marketing efforts.
- Working with the Corporate & Digital Communications Manager and Show teams to develop Corporate and show videos.
- Manage video projects from conceptualizing, storyboarding, shooting to production and editing stages.
- Stay updated with the latest video tech to manage the in-house video studio and shoots.
- Work on the development and deployment of the show mobile apps.
- Assisting in the development and launch of Marketing-related platforms including registration.
- Project manage and lead the deployment of the show virtual event platforms.
- Developing and analyzing reports on the performance of digital media channels.
- Ensure that all printed and electronic pieces and digital platforms comply with the MF Corporate Identity Guidelines as well as applicable mail and e-mail regulations.
- Research and select photographs used in promotional pieces.
- Follow and execute the Marketing and Media plans laid out by Corporate & Digital Communications Manager.
- Produce and distribute corporate press releases.
- Identify new Marketing opportunities.
- Collect data from Google Analytics, email, social, and survey platforms for media analysis of tradeshows after each edition.
- Provide regularly, a review of current digital, media and marketing programs, including constructive and proactive approaches to enhance existing methodology.
- Maintain rigid standards of perfection for all materials produced by the department.
- Be creative and continually strive to elevate the performance of all our marketing pieces.
- Continuing education to ensure that MFI is utilizing the latest best practices in all analytical efforts.
- Develop new efficiencies for in-office communications / workflows and digital platform.
- Develop and implement digital touchpoint strategies across all brands.
- Have an understanding and be familiar with Corporate Guidelines and lend support to the marketing and sales teams when needed.
Qualifications & Work Experience
Physical Demands
Work Environment Characteristics
The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Messe Frankfurt, Inc. reserves the right to modify this job description at any time.
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