Director, Global Head of Brand Marketing - Facebook

Summary :

Meta is looking for a Brand Marketing Leader with passion for and proven experience re-energizing established brands at scale. In this role, you will lead the global Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing innovative marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. The ideal candidate will have a strong creative vision rooted in consumer insights, an ability to drive transformative change and flawless execution in our marketing and in the product to deliver that vision across the end-to-end consumer experience, and is a highly effective, nimble operator who can run simultaneous multi-channel campaigns / initiatives across markets that drive measurable results. To be successful at Meta, you need to embrace the hacker ethos : an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. This person must be able to connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into inspiring briefs that spark world class creativity. They must have a proven ability to build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with deep care, thoughtfulness and mentorship.

Required Skills :

Director, Global Head of Brand Marketing - Facebook Responsibilities :

Lead the strategic vision and execution of Facebook’s global brand marketing efforts across markets

Lead and collaborate with cross-functional teams, spanning product, partnerships, performance, data science, etc., to develop and execute world-class integrated marketing initiatives that are rooted in consumer insights / data and drive brand health and business results

Own the annual brand marketing plan, budget and calendar, including building a multi-year roadmap that will enable the FB Marketing to achieve immediate and long-term goals

Drive close partnership and alignment with FB Product Marketing to ensure that our inbound marketing and outbound GTMs deliver user value in line with our brand strategy and narrative

Build strong collaborative alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams

Own the partnership with internal and external creative teams to generate big, resonant ideas that delight audiences and drive results

Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives

Minimum Qualifications :

Minimum Qualifications :

12 years experience with brand marketing at companies with global scale

8 years of team leadership experience, cross-functional team leadership or team management

Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use / engagement

Experience building annual marketing plans, including creating the business case for incremental investment

Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns / initiatives that drive results

Experience managing multiple campaigns / initiatives across markets simultaneously

Experience leading and driving flawless integrated execution across an expansive XFN and highly matrixed organization

Experience influencing leadership and gaining executive and VP buy-in / advocacy

Bachelor's Degree

Preferred Qualifications :

Preferred Qualifications :

Tech sector experience

Experience in an entrepreneurial, fast-paced environment.

Innately curious and knowledgeable about consumers, practice and the art and science of brand building.

Possess a growth mindset and understand how to foster a test-and-learn approach across teams.

Self-starter who thrives in a fast-paced, dynamic environment.

Public Compensation :

227,000 / year to $296,000 / year bonus equity benefits

Industry : Internet

Equal Opportunity :

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Salary : $227,000 - $296,000