What are the responsibilities and job description for the Head of Facebook Brand Marketing position at Meta?
Facebook is looking for a brand leader with proven experience revitalizing established brands. In this role, you will lead the team that is responsible for developing Facebook app’s global marketing strategy, planning and executing full funnel marketing campaigns, and identifying opportunities for brand expansion. Our ideal candidate is someone who can leverage an influx of consumer data and insights to build a compelling vision. You can rally large cross-functional teams and influence stakeholders at all levels around your vision. You have a successful track record enabling rigorous, world-class execution that delights consumers and drives business results. You are a tenacious yet highly adaptable problem-solver who can pivot, when needed, to go after new opportunities. You are optimistic about the future of Facebook and passionate about leading a high performing team to accelerate the arrival of that future.
Head of Facebook Brand Marketing Responsibilities
- Contribute to Facebook’s long-term strategic direction and drive stakeholder alignment.
- Lead the development of Facebook app’s integrated annual brand plans across global markets.
- Identify opportunities for brand growth / expansion, enable teams to develop and execute plans to realize those opportunities with speed, efficiency and rigor.
- Drive cross-functional collaboration across disciplines (e.g., Creator Marketing, Partnerships, Communications, Marketing Insights, Product Growth, Product Marketing, Direct Response Marketing) to drive rigor, coherence and innovation to Facebook’s collective MarComms efforts.
- Drive close collaboration with Marketing Insights to establish the brand’s learning agenda, gain a deep understanding of our core audiences, promote a test and learn mindset.
- Manage the agency roster and own the relationship with partner agencies. Strategically guide agencies to create big, breakthrough ideas that drive results and delight consumers.
- Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for Facebook Marketing to expand its impact.
- Coach and develop a high performing team of brand marketers and strategists, establish team goals and OKRs, manage team resources.
Minimum Qualifications
Preferred Qualifications
For those who live in or expect to work from California if hired for this position, please click here for additional information.
Locations
Data Center
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
180,000 / year to $252,000 / year bonus equity benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.
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Salary : $180,000 - $252,000
