Creative Strategist

Creative Shop is a team of entrepreneurs. We believe that creativity is what drives innovation in every aspect of the modern world, disrupts industries, improves the status quo, and helps bring the world closer together. We don't adhere to the typical model where one person does strategy. We come at problems from every angle, leaning into our strengths, and collaborating with others who can bring something different to the work at hand when we're not sure of the answers.Inside Creative Shop, the Small Medium Business Group democratizes the power of creativity by making it feel easy for anyone to build creative that works. We are looking for someone to join our team who thrives working in a rapidly changing creative industry, and has a drive for creative experimentation and learning. You belong in our team if you want to take your ideas to thousands - and even millions - of advertisers. If you want to shape how those advertisers use our platforms to build their brands and thrive. If you want to work with our product teams to inject your firsthand knowledge of advertiser needs in order to serve them better from the start.

Creative Strategist Responsibilities:

• Continually inspire our clients and industries with the right approach that translates into business outcomes.
• Work with diverse, cross-functional teams to refine and scale your approaches for maximum impact across Meta’s Platforms.
• Continually work to invent new ways to harness creativity for business growth whilst driving value for people and communities.
• Work hands-on to bring ideas to life. This is a position for builders/creators who demonstrate the imagination to scale your team’s ideas across the globe.
• Collaborate with cross-functional teams internally and externally to drive efficiency on the process and the impact it has on our clients' businesses.
• Continually explore Meta products - be a maker yourself and know the tools well from a consumer standpoint to build the best brand experiences for broad audiences.
• Be adept at handling a high-growth environment. This team is inventing every day and it takes tenacity, bravery and the experience to view the big opportunities to thrive here.

Minimum Qualifications:

• 6 years of experience in creative for performance, gained from working at startups, creative agencies, in-house creative teams, or non-traditional content creators
• Conceptual thinking and problem solving - experience to visualize ideas and influence stakeholders to execute strategies to their full potential across platforms.
• Data fluency – you are happy to get your hands dirty with data and measurement while also being willing to learn new tools and distill data into unique insights.
• Latest work samples required.

Preferred Qualifications:

• The inclination to learn - if not the experience - to use the latest tools to prototype work - from harnessing AI as a companion to building ideas through video to exploring novel delivery mechanisms for content.
• Demonstrated experience in DR (Direct Response) campaigns, including paid acquisition campaigns and performance-focused strategies for development
• First-hand knowledge of what it takes to produce advertising ideas quickly and at volume.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.