Product Marketing Manager, Wearables, Future Devices GTM

At Meta, we’re building the future of human connection and the technology that makes it possible. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Wearables Product Marketing organization influences early stage product development and roadmaps, creates go-to-market plans, drives in-market business growth, and provides direction for future investments.It’s an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta AI Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We are seeking an experienced Product Marketing Manager to drive and manage the go-to-market launch of future wearable products. This role will be embedded with our go-to-market and product teams and will represent the perspective of the market and voice of the consumer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth. As part of the Go-to-Market PMM Team, you’ll be working to unlock the next phase of wearables technology adoption worldwide.

Product Marketing Manager, Wearables, Future Devices GTM Responsibilities:

• Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
• Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify Go-To-Market considerations, emerging use cases, and other growth opportunities
• Lead the development of out-of-the-box Go-To-Market plans for new-to-world products, and drive integrated efforts across cross functional teams
• Partner with marketing, communications and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.
• Influence cross-functional teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and make change through aligned goals

Minimum Qualifications:

• BA/BS degree in marketing, business, product development, or relevant work experience
• 7 years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations
• Demonstrated balance of analytical thinking, putting forth clear and compelling vision, problem solving, and out of the box thinking in building net-new categories or product areas
• Experience working in fluid environment, adapting, spotting issues early, and escalating
• Experience using data and insights to inform and influence product strategy
• Experience presentint to executives and putting together documents and resentations
• Growth mindset, views problems as opportunities and ambiguity as adventure

Preferred Qualifications:

• 3 years of experience launching physical consumer products (for example consumer electronics)
• Experience or domain knowledge in artificial intelligence, augmented reality, virtual reality, mixed reality, and/or AI wearable and smart glasses devices
• Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance
• Experience with retail and point of salestrategies for consumer electronics, including product demos and education
• MS/MBA degree in marketing

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.