What are the responsibilities and job description for the Small and Medium Business Audience Marketing Manager position at Meta?
Small and Medium Business Audience Marketing Manager
More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Scaled Business Marketing team, you will play a key part educating and empowering our small and medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience. You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more.
Responsibilities
- Create content for scaled marketing efforts to drive adoption of Meta's advertising solutions.
- Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels.
- Identify effective marketing strategies and customer journeys based on specific acquisition, adoption, or retention goals.
- Partner with growth marketing and product marketing teams to identify, prioritize, and develop consistent positioning and messaging.
- Produce customer-centric content that educates businesses and inspires them to act.
- Ensure content is effective and consistent across channels including emails, ads, web pages, videos, and more.
- Work with copywriters, designers, and web developers to build marketing content.
- Measure campaign initiatives and understand what makes content successful to iterate on those learnings.
Minimum Qualifications
Preferred Qualifications
Compensation : $96,000 / year to $143,000 / year bonus equity benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.
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Salary : $96,000 - $143,000
