What are the responsibilities and job description for the End User Research Specialist position at Metabo?

Our globally recognized powertools are developed, produced, sold and supported with green passion by our 5,500 employees from over 100 countries.

Professional users around the world rely on our brands HiKOKI, Metabo, Metabo HPT, Carat and Sankyo as well as the sustainable CAS battery system with 40 partnerships.

As a medium-sized company rooted in the Swabian town of Nürtingen near Stuttgart, we combine tradition and innovation to form a coherent whole within the international KOKI Group.

Identify needs, specifications and expectations of end users / dealers and transfer them into requirements
Complete regular jobsite visits to observe and learn about our end users' perceptions, concerns, feelings, likes, dislikes, needs, desires and wants as it applies to product development, evaluation, and marketability, and translate them into actionable strategies.
Gather and analyze data related to products and trends.
Understand changes in building materials and their effect on the tool industry.
Listen to the voice of the consumer (end user) :

Discover unmet needs and determine end user pain points.

Ascertain if products are desired, needed or wanted by end user.

Better comprehend the actual need of the end user, not a perceived need.

Vet and dismiss non-value ideas quickly.

Gather feedback on how products are perceived in marketplace.

Develop understanding of end users' attitudes, needs, and environmental work conditions.

Complete regular dealer / retailer visit to monitor competitive landscape, observe trends. and changes, understand product positioning, translate observations into actionable strategies.

Provide feedback and recommendations from the market for improvements into the Product-Management / NPQ-organization.

Screen the market and jobsites to generate ideas for new opportunities by identifying and understanding "white spots" or "gaps" for new products and services.

Organize and run focus groups (on particular product or user group)

Organizes and runs research visits to jobsites / users of a particular product / product category / application group in a particular country / area; conducts these visits together with PM

Knowledge exchange and transfer with all departments involved in product development, as well as related stakeholders, i.e., Marketing, Sales, others.

CORE COMPETENCIES :

Customer-Centric Approach

Advocate for customer (end user) needs, ensuring alignment between product features and end-user requirements

Guide product development based on customer feedback and market trends

Interdisciplinary Collaboration

Work closely with cross-functional teams (engineering, design, marketing, and sales, product management) to ensure alignment on customer needs

Foster open communication and teamwork, balancing priorities across departments

Strategic Vision

Ability to spot trends / long-term foresight

Stay ahead of market trends, using end user and dealer / retailer insights to adapt the product roadmap

Results-Oriented & Problem Solving

Strong analytical skills with a focus on delivering measurable outcomes

Ability to navigate challenges and drive solutions in fast-paced, dynamic environments

Communication & Stakeholder Management

Excellent verbal and written communication skills, capable of presenting ideas clearly to both technical and non-technical stakeholders

Proficient in tools such as MS Office (Excel, Word, PowerPoint) for reporting and presentations

Voice of the Customer (VOC)

Strong interpersonal skills and experience in jobsite and dealer / retailer environment

Ability to use ethnographic research and interviews to uncover insights that drive end users

Excellent observation and evaluation of situations

Education & Experience :

Bachelor's degree (BA / BS) from four-year college or completion technical vocational training program, a minimum of 5 years construction industry / power tools experience, and minimum of 3 years primary end user research ethnography experience (ethnography, focus group facilitation, observe and probe skills).

Language Skills :

Ability to read, write, and present business and technical information clearly

USA - Fluent in English and Spanish; French (Canada) a plus

Mathematical Skills :

Competence in applying statistical and mathematical concepts to practical situations

Problem-Solving :

Skilled in handling diverse, non-standardized challenges

Computer Skills :

Proficient in Microsoft PowerPoint, Excel, and Word

Travel :

70% travel time in U.S. and Canada

Sounds like what you are looking for?

Then we look forward to receiving your online application, via our online career portal. We look forward to meeting you soon.

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End User Research Specialist

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