VP of Digital Marketing

VP of Digital Marketing

Integrated Services | Method Communications | Hybrid in San Francisco or New York City

Work Arrangement

The role can be performed hybrid (2x/week) in San Francisco, California, or New York City, New York.

The Opportunity

As VP of Digital Marketing at Method, you develop and execute comprehensive digital marketing strategies while significantly contributing to business and revenue growth through business development efforts and actions, also service offering development and refinement. Serving as a senior digital and social media marketing thought leader and consultant for the entire agency; you will lead and manage a team of digital and social media professionals, oversee organic social media, paid social media, influencer marketing, and digital paid media initiatives for clients. This includes campaign tracking and analyzing the performance of digital and social media programs, ensuring that resources are allocated effectively to achieve business objectives and healthy margins. In this role, you will collaborate with other disciplines and teams to ensure that digital and social media efforts are aligned with overall client and Method business goals, you will partner with Marketing leadership to build a high performing team with an eye on developing skills while packaging and selling Method's digital marketing services to drive revenue growth. In an effort to build and further establish Method’s brand presence you will actively expand Method's digital marketing practice, spearhead new business opportunities, and provide guidance,counsel and support to team members, peers, and Method clients.

What we’re looking for:

Leadership

• Lead and mentor a small social media marketing team, focusing on professional development, and coaching, helping the team stay apprised of the evolving digital landscape
• Develop and implement training programs to upskill agency staff on digital marketing best practices and emerging trends and platforms
• Serve as a senior thought leader and consultant for the agency, providing high-level strategic guidance for Method staff and clients
• Stay abreast of social media marketing trends to identify new service opportunities and revenue streams
• Lead knowledge-sharing initiatives that position Method as a thought leader in digital marketing
• Develop, report and manage to internal digital and social media marketing budgets Develop standardized processes, playbooks, and methodologies to scale the digital marketing practice efficiently
• Collaborate with agency leadership to align digital marketing services with overall agency growth objectives

Account Management and Execution

• Create holistic digital marketing strategies that demonstrate clear ROI and business impact for clients in various B2B technology sectors
• Plan, develop, manage and or oversee all digital and social media marketing program budgets
• Support existing clients and internal teams with executive social media programs, organic social media program management and daily/monthly social content creation
• Oversee paid media strategy and execution, including paid social, SEM, sponsored content, and other digital advertising initiatives
• Build and manage effective B2B influencer content programs designed to expand reach and build engagement
• Manage client relationships by providing senior-level support to the team and clients, serving as a trusted advisor on digital and social media marketing strategies
• Set and manage digital marketing program budgets, ensuring profitability while delivering exceptional client results (e.g. scope new programs, write SOWs, develop integrated team staffing plans for each account, manage contract renewals, etc.)
• Lead digital marketing measurement and analytics to demonstrate value and optimize performance

Revenue Growth and Business Development

• Develop and package innovative digital marketing services that differentiate Method in the marketplace and drive new business revenue – with emphasis on profitability
• Lead business development efforts for the digital/social media marketing practice, including proposal development, pitch presentations, and client negotiations
• Represent the agency in new business pitches, presenting social and digital marketing inputs that demonstrate your area of expertise in paid and organic social and influencer marketing
• Drive cross-selling opportunities within existing client accounts by identifying needs and developing tailored digital solutions
• Spearhead new business opportunities across multiple industries and markets
• Identify market trends and emerging platforms to create new service offerings and revenue streams

Requirements:

• 10 years of experience in B2B social media and digital marketing, with at least 4 years in an agency and 3 years experience managing a team
• Proven track record in selling and supporting digital marketing services, with demonstrated success in closing new business and retaining/growing existing business
• Strong team leadership experience with a focus on talent development, mentoring, and creating growth opportunities
• Experience developing and delivering training programs to enhance digital marketing capabilities across teams
• Expert-level knowledge in paid media strategy and execution, including paid social and SEM
• Extensive experience in B2B influencer marketing, including strategy development, campaign management, and content creation
• Exceptional presentation skills, with the ability to communicate and effectively persuade C-level clients to see the value in digital marketing
• Experience building and managing digital marketing campaigns (e.g. targeted LinkedIn campaigns and SEM campaigns), with oversight of digital display programs and agency partners.
• Demonstrated success in expanding client engagements through strategic upselling and cross-selling
• Expert knowledge of digital marketing measurement (social media measurement, social listening tools, etc) and analytics tools to demonstrate campaign effectiveness and ROI
• Strong strategic thinking and commercial acumen, with the ability to identify market opportunities
• Comprehensive understanding of agency operations, service pricing, and profit management
• Passion for tech (enterprise, fintech, security, renewables, etc.) and a strong agency background
• Entrepreneurial mindset, innovative thinking, and commitment to excellence
• Works collaboratively with other disciplines including PR, finance, creative and other marketing disciplines.

What’s in it for YOU?

• Flexible, hybrid work
• Generous Vacation and Wellness Time accruals, two weeks of full office closure, paid holidays, and 2 floating holidays
• Cell phone and internet cost reimbursement
• Employer paid Medical, Dental, and Vision Insurance
• Employer paid Health Savings Account (HSA)
• 401K Plan with Employer Match up to 4%
• Free Employee Assistance Program (EAP) offering three confidential, face-to-face counseling sessions per issue per year
• Paid Family Leave
• $500 annual wellness stipend after 6 months of employment
• $1500 professional development stipend after 2 years of employment
• 4 weeks of paid sabbatical after 5 years of employment
• Leadership development and virtual training opportunities

Salary Ranges

We believe all employees should be rewarded competitively and equitably, using practices that are simple and transparent. If your market is not listed below, your specific salary band will be discussed during the recruitment process. Final compensation for this role will be determined by a number of factors including candidate’s education, relevant work experience and geographic location.

• San Francisco, CA: $170,000 - $210,000
• State of California: $170,000 - $210,000
• New York City, New York: $170,000 - $210,000
• State of New York: $170,000 - $210,000

About the Company

Founded in 2010, Method Communications is an award-winning technology marketing and public relations agency built for challenger brands and today’s most innovative companies. Our group is united through our core values – relationships, resourcefulness and results. We support each other to do exceptional work for our clients while also focusing on the health and wellbeing of our families, our communities and ourselves.

We recognize our talented and diverse workforce as a key competitive advantage. Method encourages and actively supports diversity, equity, and inclusion through its policies and business practices, which include recruitment and hiring, compensation and benefits, career development and advancement, training, pro bono work, community programs, and affinity groups.

Join a Quartz Best Companies For Remote Workers, PRWeek Best Places to work, and PRovoke Small Agency to Work For!

To Apply

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. If you need reasonable accommodation at any point in the application or interview process, please let us know.

To apply, please submit a resume.

Method is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national or ethnic origin, mental or physical ability, genetic information, protected veteran status, or any other characteristic protected by law.

Only engage with a representative at Method Communications if their email address ends with our domain, @methodcommunications.com. Method will never ask a candidate to purchase materials or share their financial information. If you have any questions, please reach out to join@methodcommunications.com.