Senior Marketing Performance Analyst

Role Value Proposition : MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to individual and institutional customers. We’re united by our purpose to help our customers and each other create a confident future; we’re guided by empathy; and we’re inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it’s [1] #AllTogetherPossible. Join us!Global Brand and Marketing is on a journey to create a high-performing team enabled by a set of modern capabilities. This will require us to change the organization’s expectation of marketing as well as shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with predictable contribution to enterprise value, 2) efficiency / effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.This role sits within the Global Brand & Marketing Customer Experience, Performance and Operations department and is an essential member supporting program governance and performance as we move to marketing automation leveraging a customer data platform. This individual will report within our Marketing Operations, Channels and Analytics team, and collaborate with key stakeholders on the product team, Sales, digital design, and Marketing Channels owners to ensure that the growth and engagement marketing efforts are designed and implemented to drive key business OKRs.With prior experience working within Adobe Analytics, global CRM software and multi-channel marketing media, the Sr. Performance Marketing Analyst is responsible for closely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend hypothesis parameters, enable test measurement, and evaluate results to drive optimization.Key Responsibilities :

• This individual will partner closely with the Product Owners, Marketing Ops Channel Owners, Sales, Digital Designers, Technology, Engagement, Growth and Activation partners as the Data Lead for their assigned Line of Businessto :
• End to end responsibility for Data related tasks in marketing execution. Including but not limited to :
• Customer Analytics : Discover, define and create targeted audiences
• Learning Agenda, Test Design and Measurement
• Campaign Reporting, Analysis and Insight Generation
• Set up initial data sources, manage connections; such as Adobe Analytics, Salesforce, Hubspot, PowerBI and Leads data
• Ensure proper tracking from data sources (e.g., SEO, paid media, marketing automation link tracking for Adobe Analytics, Lead sources)
• Synthesize and share key performance metrics with stakeholders during Sprint Reviews
• Provide clear paths for data connection to business outcomes and objectives
• Manage overall agile pod performance against OKRs and track against forecasted performance
• Recommend and prioritize strategic testing opportunities to improve conversion rates and customer journeys
• Create and manage reporting and data visualization (PowerBI or similar tool experience)
• Manage advanced analytic models and integration with Demand Generation workstreams, e.g., lead scoring model innovation / roadmap, agent enablement, performance tracking
• Identify best performing, most-valuable audience types based on lead source and working with Customer Insights and Finance to evaluate best customers for future growth and engagement opportunitiesEssential Business Experience and Technical Skills : Required :
• 5-8 years of professional experience in a digital, product or finance role
• 3 years of experience in analyzing innovative, multi-channel campaigns to generate insights that drive future test and learn strategy; has a strong understanding of paid digital media, SEO, web, email, social platforms and how they impact data models for sales and service
• Certified Adobe Analytics with 3 years of experience
• 3 years professional experience with a CRM, such as Salesforce.com or Microsoft Dynamics
• 3 years data visualization experience for creation of dashboards
• Adept data presentation skills through use of dashboards, and Excel, PowerPoint
• Proven track record of improving customer journeys and acquisition funnels in other organizations
• Deeply understands analytics, marketing metrics, statistics, and financial metrics
• Simplify complex data into easy-to-understand information and communicate findings across various levels of an organization
• Be a driver of data-driven decision making
• Works well within a team and ability to navigate matrixed organizations.
• Hard working, multi-tasker who enjoys taking ownership of projects
• Strong interpersonal and communications skills (verbal and written) with ability to take a consultative approach when working cross-functionally
• Excellent project management skills and commitment to deadlines, processes, and policiesMust be authorized for employment in the US and not require sponsorshipPreferred :
• Demonstrable knowledge of analytics platforms and business intelligence tools
• Attitudinal and Social Media measurement tools (Marketing Evolution, Dynamic Logic, Insight Express, Neilsen BuzzMetrics, Radian6)
• Web analytics and testing tools (Adobe Analytics, Adobe Target, Google Analytics)
• Ad server experience (Google Ad Manager, OpenX)
• Experience with Azure data lake and big data platforms
• Experience with Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, regression modeling and customer lifetime value
• Experience with database tools (MySQL, SQL Server, MS Access)At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers."ReferencesVisible linksEqual Employment Opportunity / Disability / VeteransIf you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.MetLife maintains a drug-free workplace.