Performance Marketing & Analytics Manager

Description

Performance Marketing & Analytics Manager

Position Type: Full-time, Remote or In-Person NYC

About Us

Metro Vein Centers is a rapidly growing consumer healthcare practice dedicated to providing state-of-the-art varicose vein and vein disease treatments. Our team of board-certified physicians and vein specialists is committed to empowering people and changing lives by giving every patient legs they can feel good about. With 60 clinics across 7 states and plans for nationwide expansion, we're at an exciting stage of growth.

We are seeking a Performance Marketing and Analytics Manager to take ownership of paid search and digital advertising strategy, driving growth, efficiency, and innovation across our acquisition channels. While this role involves day-to-day execution and optimization, we're looking for someone with a strong strategic mindset, analytical expertise in at least two of the following platforms: Google Ads, Facebook Ads, Outbrain, Pinterest, Snapchat, and/or Taboola. The ideal candidate has hard data skills with the ability to build their own reports and dashboards.

Role Overview

As the Performance Marketing and Analytics Manager, you will oversee multi-platform digital advertising campaigns, optimizing performance, budgets, pacing, and creative strategies to maximize patient acquisition and revenue growth.

This role requires meticulous attention to detail and the ability to QA your own work, ensuring campaign accuracy, proper tracking implementation, and high-quality execution. You will work cross-functionally with brand, content, and data teams to refine performance marketing strategies, enhance measurement capabilities, and drive continuous improvement.

Key Responsibilities

Performance Marketing Strategy & Execution:

• Develop, execute, and optimize digital advertising campaigns across our ad platforms
• Optimize campaigns daily, adjusting bidding, targeting, creative, and budget allocation to improve ROI and conversion rates.
• Continuously QA campaign setups, ensuring proper tracking, accurate budget pacing, and high-quality execution.
• Continuously refine campaign structure, audience targeting, bidding strategies, and creative testing to maximize ROI and conversion rates.
• Conduct keyword research and consult on ad copywriting, and landing page optimization to improve engagement and performance.
  
  

Analytics, Measurement & Attribution

• Optimize using both internal reporting and on-platform analytics, ensuring performance decisions are data-driven and aligned with business KPIs.
• Leverage SQL and BI tools (Bigquery, Hubspot, Tableau, GA4, etc.) to analyze campaign performance and identify opportunities for optimization.
• Develop a strong understanding of the full marketing funnel and attribution models, using insights to refine media spend and conversion tracking.
• Improve tracking, attribution, and reporting, ensuring accurate performance measurement.
• Conduct A/B tests to optimize ad creative, landing pages, and bidding strategies.
• Present insights and strategic recommendations to stakeholders, translating data into actionable marketing optimizations.
  
  

Cross-Functional Collaboration & Innovation

• Work closely with brand and content teams to ensure alignment between paid media and organic strategies.
• Partner with Tech and Biz Ops to improve conversion tracking and attribution accuracy.
• Stay ahead of emerging trends, platform updates, and best practices in digital advertising.
• Explore alternative ad channels, identifying new opportunities to scale patient acquisition.
  
  

Qualifications

• 4 years of experience in performance marketing, with a strong emphasis on paid search and paid social.
• Proven expertise in at least two of the following platforms: Google, Facebook, Taboola, Outbrain, Snapchat, Pinterest
• Experience managing and optimizing multi-million dollar ad budgets across multiple markets.
• Solid technical data skills with experience using SQL, Tableau, Metabase, or similar data visualization tools to analyze performance and drive decisions.
• Deep understanding of marketing measurement, attribution models, and conversion tracking.
• Ability to balance hands-on campaign execution with a strategic approach to scaling paid media efforts.
• A/B testing experience, with a data-driven approach to optimizing ads, landing pages, and audience targeting.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams and external partners.
• Proactive, Self-starter who thrives in a fast-paced, high-growth environment.
  
  

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.