Digital Marketing and Loyalty Specialist

Overview

The Break Time Digital Marketing and Loyalty Specialist ensures seamless operation and continuous improvement of the loyalty program for Break Time Convenience Stores, creates, builds and maintains Break Time’s social media presence and assists with other digital outlets including the mobile app and website. In addition, this position provides customer service for the loyalty program, assists in the development, print and distribution of marketing collateral, and supports the successful completion of planned marketing programs for Break Time.

MFA Petroleum Company is an Equal Opportunity/Drug-Free Employer.

Responsibilities

• Manage day-to-day operations of the loyalty program, ensuring smooth enrollment, point accrual, redemption processes, and overall functionality including regular written and verbal communication with the loyalty provider, store management, and customers.
• Monitor program success and product changes to ensure appropriate performance within the loyalty program; as needed, recommend and implement changes to enhance program performance.
• Create and maintain Break Time’s social media presence, ensuring content represents the brand, is accurate, current, and drives customer engagement
• Develop and maintain accurate, relevant content on the website and mobile app and in Google business listings.
• Monitor and respond to Break Time customer feedback through social media sites where Break Time maintains a presence, as well as feedback on Google, company website and mobile app, and Break Time e-mail inbox
• Assist in monitoring and analyzing marketing programs and developing ways to improve those campaigns
• Work closely with the in-store collateral development team to create advertising materials for retail location sales floors, to include ordering, printing, and shipping to each store based on need
• All MFA Oil employees are expected to know and adhere to company and position specific policies and procedures. While this job description contains the primary duties of the position, employees may be expected to perform other duties as assigned.
  
  

Job Requirements

• Bachelor’s degree in marketing, advertising or related field or a minimum of 4 years of experience in a marketing role
• High school diploma or equivalent
• Excellent verbal communication skills, including active listening, and the ability to professionally interact with a diverse group of people
• Excellent writing skills, including ability to convey material concisely using proper grammar and punctuation
• Thorough understanding of a variety of social media sites, including a command of each network and their best practices
• Excellent organizational and analytical skills
• Ability to consistently operate a computer and other office productivity machinery including Microsoft Office products and Adobe Creative Suite
• Ability to learn new concepts and use technical materials
• Ability to work collaboratively in a team environment
• Minimal travel expected to company sites and to trainings, trade shows, store visits, and meetings, some of which will be overnight
• Ability to exchange accurate information verbally and in written form with the customers of MFA Oil in English
• Ability to meet company requirements including successful pre-employment drug screening and criminal background check
• Legal authorization to work in the United States of America
  
  

Preferred Skills

• Bachelor’s degree in Marketing, Advertising or related field
• Graphic design skills
• Problem solving skills
• Ability to multi-task and work effectively with changing priorities
• Ability to meet deadlines with a high degree of time management skills
• Ability to grasp new concepts quickly and work at a fast pace
• Ability to thrive in a fast paced, growing organization and rapidly changing environment
  
  

About Mfa Petroleum Company

MFA Petroleum is a subsidiary of MFA Oil Company, a farmer-owned cooperative founded in 1929. MFA Petroleum operates Break Time convenience stores in Missouri and a Big O Tires franchise in Missouri, Arkansas, and Kansas.

MFA Oil supplies fuels, lubricants, and propane to customers in Missouri, Arkansas, Indiana, Iowa, Kansas, Kentucky, Oklahoma, and Tennessee. MFA Oil also operates BluSphere Energy, a solar panel installation company, and APM, a wholesale fuel distributor.

Benefits

Our benefits are designed to invest in you! We offer a comprehensive benefits structure for regular full-time positions including competitive wages; paid time off and paid company holidays; and the opportunity to share in company success through profit sharing and/or performance incentives. Retirement benefits include a 401(k) plan with a company match. Health benefits include medical, dental, vision, life insurance, and short- and long-term disability.

OUR CULTURE

The core values of MFA Oil are aligned with our purpose and are the cornerstones upon which our culture is built.

• Put Customers First
• Respect Everyone – Demonstrate high regard or show special attention to customers, coworkers, vendors… everyone you come in contact with.
• Provide Excellent Service – Go the extra mile to ensure our customers are happy and satisfied with our products and services.
• Deliver on Your Promises – Do what you say you are going to do, when you say you are going to do it. Every time.
• Be Tenacious
• Give Your Best – Always give your best effort and seek to improve every day.
• Never Settle – Settling can lead to compromising on effort and quality of work. Find a way forward and don’t settle for “It can’t be done.”
• Work Passionately – Passion accelerates your abilities, propels you to overcome obstacles and shows customers and co-workers that you care.
• Lead by Example
• Do the Right Thing – When we let honesty and integrity be our guide, we will always be headed in the right direction.
• Take Ownership – Each of us must be accountable for ourselves, our colleagues, our customers and our company.
• Act with Empathy – When we recognize and understand each other’s challenges, we communicate better and grow stronger as a team.
  

GROWTH & DEVELOPMENT

We believe there’s always room to learn and grow, from entry-level employees to senior leaders. Opportunities exist for internal advancement and professional development including on-the-job training. Educational expense assistance is available for employees seeking to continue their education ambitions aligned with their employment within the company.