Head of Brand Marketing(california is preferable)

Key Responsibilities : Brand Strategy & Development : - Develop and drive the overall brand strategy for Seekbot from 0 to 1, ensuring alignment with the company’s mission, values, and business objectives.- Lead the creation of compelling brand positioning that resonates with both parents and kids, focusing on technology, safety, fun, and education.- Continuously evaluate and refine the brand’s messaging and visual identity to maintain consistency and relevance across all channels.Market Research & Consumer Insights : - Conduct market research to understand customer needs, market trends, competitor activities, and emerging industry developments in the kids' tech space.- Leverage consumer insights to inform the brand’s product offerings and marketing initiatives.- Collaborate with product development teams to provide customer-driven insights that guide product features and innovation.Campaign Management : - Draft the planning, execution, and measurement of integrated marketing campaigns across digital, print, social media, and traditional media.- Develop creative briefs and collaborate with agencies, designers, and other internal teams to create engaging, kid-friendly content that appeals to both parents and children.- Ensure campaigns are aligned with brand goals and reflect the brand's core values, while driving engagement and sales growth.Digital Marketing Leadership : - Lead the development of digital marketing strategies across social media platforms, websites, apps, and influencer partnerships.- Drive customer acquisition and retention through targeted online advertising (PPC, display ads), email marketing, content marketing, and social media engagement.- Stay on top of emerging digital marketing trends, especially within the kids' technology and wearable sectors.Partnerships & Collaborations : - Identify and foster strategic partnerships with key players in the kids' tech, parenting, and entertainment industries.- Collaborate with influencers, bloggers, and other partners to amplify brand visibility, particularly in communities that cater to parents and young families.- Explore co-branding opportunities with trusted brands to extend Seekbot's reach and credibility.Customer Experience & Advocacy : - Ensure a seamless and positive customer journey across all touchpoints, from discovery to purchase and after-sales service.- Champion customer satisfaction initiatives, collect feedback, and implement improvements to enhance the Seekbot brand experience.- Build and nurture a community of brand advocates, parents, and tech-savvy families who are excited to share their experiences with Seekbot.Team Leadership & Collaboration : - Lead and mentor a team of marketing professionals, fostering a collaborative and creative environment.- Work closely with cross-functional teams, including product development, sales, and customer service, to ensure brand consistency and success.- Set clear performance metrics and OKRs, and track progress regularly to assess the effectiveness of marketing campaigns.Budget Management : - Oversee the brand marketing budget, allocating resources effectively to maximize ROI.- Track spending, optimize expenditures.Qualifications : - 5 years of experience in brand marketing, preferably in the wearable tech or kids’ consumer goods industry.- Strong background in leading marketing teams, managing large-scale campaigns, and driving brand growth.- Proven experience in digital marketing, including social media, influencer marketing, SEO, PPC, and email marketing.- Exceptional creativity with a deep understanding of how to engage both parents and children in the tech space.- Strong analytical skills, with the ability to measure and optimize campaigns for better performance.- Excellent leadership, communication, and interpersonal skills.- Family-oriented father or mother is a plus.Preferred Skills : - Experience in the wearable tech or consumer electronics industry.- Familiarity with regulatory considerations and safety concerns surrounding kids' products.- A passion for technology and innovation, especially in the kids' wearable market.#J-18808-Ljbffr