What are the responsibilities and job description for the Head of Brand Marketing position at Seekbot Wearables, Inc?
Get AI-powered advice on this job and more exclusive features.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Seekbot Wearables, Inc provided pay range This range is provided by Seekbot Wearables, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range $90,000.00 / yr - $120,000.00 / yrBrand Strategy & Development
Develop and drive the overall brand strategy for Seekbot from 0 to 1, ensuring alignment with the company’s mission, values, and business objectives.Lead the creation of compelling brand positioning that resonates with both parents and kids, focusing on technology, safety, fun, and education.Continuously evaluate and refine the brand’s messaging and visual identity to maintain consistency and relevance across all channels.Conduct market research to understand customer needs, market trends, competitor activities, and emerging industry developments in the kids' tech space.Leverage consumer insights to inform the brand’s product offerings and marketing initiatives.Collaborate with product development teams to provide customer-driven insights that guide product features and innovation.Campaign Management
Draft the planning, execution, and measurement of integrated marketing campaigns across digital, print, social media, and traditional media.Develop creative briefs and collaborate with agencies, designers, and other internal teams to create engaging, kid-friendly content that appeals to both parents and children.Ensure campaigns are aligned with brand goals and reflect the brand's core values, while driving engagement and sales growth.Lead the development of digital marketing strategies across social media platforms, websites, apps, and influencer partnerships.Drive customer acquisition and retention through targeted online advertising (PPC, display ads), email marketing, content marketing, and social media engagement.Stay on top of emerging digital marketing trends, especially within the kids' technology and wearable sectors.Partnerships & Collaborations
Identify and foster strategic partnerships with key players in the kids' tech, parenting, and entertainment industries.Collaborate with influencers, bloggers, and other partners to amplify brand visibility, particularly in communities that cater to parents and young families.Explore co-branding opportunities with trusted brands to extend Seekbot's reach and credibility.Customer Experience & Advocacy
Ensure a seamless and positive customer journey across all touchpoints, from discovery to purchase and after-sales service.Champion customer satisfaction initiatives, collect feedback, and implement improvements to enhance the Seekbot brand experience.Build and nurture a community of brand advocates, parents, and tech-savvy families who are excited to share their experiences with Seekbot.Lead and mentor a team of marketing professionals, fostering a collaborative and creative environment.Work closely with cross-functional teams, including product development, sales, and customer service, to ensure brand consistency and success.Set clear performance metrics and OKRs, and track progress regularly to assess the effectiveness of marketing campaigns.Budget Management
Oversee the brand marketing budget, allocating resources effectively to maximize ROI.Track spending, optimize expenditures, and ensure marketing activities are on budget while achieving desired outcomes.Seniority level ExecutiveEmployment type Full-timeJob function Marketing, Sales, and Business DevelopmentIndustries Computers and Electronics Manufacturing, Household Appliance Manufacturing, and Computer GamesFeatured Benefits Medical insurance
J-18808-Ljbffr
Salary : $90,000 - $120,000