What are the responsibilities and job description for the Social Media and Marketing Manager - Construction position at Michael Page US?
About Our ClientThe Social Media and Marketing Manager will lead the development and execution of marketing strategies to enhance the company's brand presence, attract clients, and support business growth in the construction industry. This role is responsible for managing social media platforms, creating engaging content, and driving marketing campaigns tailored to the construction sector. The ideal candidate will be creative, strategic, and data-driven with a passion for storytelling and brand-building.Job DescriptionSocial Media Management : Develop and implement a comprehensive social media strategy to build brand awareness and drive engagement.Create, schedule, and publish content across platforms such as LinkedIn, Instagram, Facebook, and YouTube.Monitor and respond to social media interactions in a timely and professional manner.Analyze social media performance metrics and optimize strategies for better results.Content Creation : Design and produce compelling visual and written content, including photos, videos, blogs, and project highlights.Collaborate with project teams to showcase completed and ongoing construction projects.Ensure brand consistency across all marketing materials and communications.Marketing Campaigns : Plan and execute marketing campaigns to promote services, special projects, and community involvement.Develop email marketing campaigns to engage clients, partners, and stakeholders.Partner with sales teams to create targeted campaigns that drive lead generation.Brand Management : Maintain and enhance the company's website with updated content and SEO optimization.Develop marketing collateral such as brochures, presentations, and case studies.Establish the company as an industry thought leader through blogs, white papers, and other educational content.Event Coordination : Organize and promote participation in trade shows, community events, and networking opportunities.Develop materials and campaigns to support recruitment efforts and company culture.Market Research & Analytics : Conduct market research to identify trends, competitor strategies, and client needs.Use data to measure the effectiveness of campaigns and identify areas for improvement.Prepare regular reports on marketing performance and ROI for leadership review.Collaboration : Work closely with operations, sales, and project teams to align marketing strategies with business goals.Foster relationships with external vendors, agencies, and media outlets.The Successful ApplicantEducation : Bachelor's degree in Marketing, Communications, Business, or a related field.Certifications in digital marketing, social media management, or SEO are a plus.Experience : 3 years of experience in marketing, social media management, or a related field, preferably in construction, real estate, or similar industries.Demonstrated success in managing and growing social media channels.Skills : Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite).Excellent storytelling, copywriting, and editing skills.Ability to manage multiple projects in a fast-paced environment.What's on OfferCompetitive salary based on experience.Comprehensive benefits package, including health insurance, retirement plans, and professional development opportunities.#J-18808-Ljbffr
