What are the responsibilities and job description for the Michele's Granola is hiring: Digital Marketing & Social Media Associate in Luthe position at Michele's Granola?

Job Description

Digital Marketing & Social Media Associate

Location : Baltimore, MD

Reporting to : Director of Marketing

Type : Full Time, Hybrid Eligible

Overview :

Michele’s Granola is a top-selling brand of handmade granola. Our purpose from the start has been to make a better product in a better way. This commitment has propelled the company from a farmer’s market granola to nationwide grocery distribution with our entire product line still handmade from scratch with clean simple ingredients. With strong revenue growth, a passionate consumer following and a solid distribution footprint, the company is poised to further accelerate growth to a national household name. Michele’s is seeking an experienced storyteller, content creator and digital marketing specialist to join our team broaden its mission to share the benefits of food made in a better way.

Our Passions :

Feeding the greater good by putting real, wholesome, and delicious food back into people’s pantries
Achieving scale without sacrificing principles like sourcing high-quality organic ingredients, utilizing small-batch production techniques, and offering outstanding fresh-baked flavor
Reducing the environmental impact of food production and distribution, and increasing our positive social impact, with innovative, sustained efforts
Building a positive and productive workplace culture rooted in strong leadership, excellent teamwork, a constant desire to improve, and good old-fashioned entrepreneurial grit.

Job Summary :

We are seeking a highly creative and data-driven Digital Marketing & Social Media Associate to develop and implement an online strategy that reaches new potential customers and deepens the loyalty of our existing customer community. The ideal candidate is excited about the better-for-you brand space, highly creative and on top of social trends, and able to advance Michele’s Granola as an industry leader in the digital space. This is a full-time position, eligible for hybrid schedule, reporting to the Director of Marketing.

Digital Marketing & Social Media Associate Key Responsibilities :

Content Creation & Social Media Management

Working with the Director of Marketing, plan and execute data-driven cross-platform social media content calendar driven by marketing and sales goals

Develop visually engaging content, with an emphasis on short-form videos, ad hoc photography and basic graphics for social and across other platforms

Write clear, engaging copy in the brand’s voice that promotes engagement

Manage and nurture our online community by responding to comments and DMs, and engaging influencers and affiliates to amplify reach and engagement

Digital Advertising & Campaign Management

Launch, monitor, and optimize ads on platforms to include Google, Meta, Amazon, Instacart and other retail media networks to achieve measurable engagement and conversion

Design, execute, and analyze email and SMS campaigns using Klaviyo, driving engagement and sales

Analytics & Continuous Improvement

Monitor Key Performance Indicators to evaluate the success of social media, advertising and email campaigns, and make data-driven decisions for continuous improvement

Website Optimization & SEO

Enhance website copy, landing pages, and other digital assets for search engine optimization on Shopify

Conduct ongoing keyword research to discover and leverage new opportunities for organic growth

Requirements :

Bachelor’s degree required, preferably in a marketing or digital media field

3-5 years of experience in social media management, digital marketing and content creation. A portfolio of recent content created will be required with the application

Excellent copywriting and communication skills

Proficiency in digital advertising platforms Google, Meta, Instacart, Amazon and others

Experience with email marketing platforms (Klaviyo experience is a plus)

Proficiency with basic graphic design tools, such as PicMonkey or Canva

Basic knowledge of Shopify or other eComm platforms

Strong analytical skills and ability to use data for decision-making, as well as excellent organization and project management skills

Ability to work well independently and to meet deadlines

Compensation : $70-75k

Salary : $70,000 - $75,000

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