Community Liaison

Job Summary
We are seeking a dedicated and proactive Community Liaison to serve as a vital link between our organization and the community. The ideal candidate will be responsible for developing and maintaining relationships with community stakeholders, promoting our initiatives, and enhancing our visibility through effective communication strategies. This role requires a blend of marketing expertise, strong interpersonal skills, and a passion for community engagement.

This vital role bridges our commitment to patients and their families by promoting our palliative and hospice services with empathy and understanding to the healthcare community.

As a Community Liaison at Michigan Palliative and Hospice Care [MPHC], you will build meaningful connections with physicians, hospitals, and healthcare facilities in Wayne, Oakland, and Macomb counties, helping to support referrals and admissions to our services. You will establish and maintain professional relationships with all referral sources, including physicians, nursing homes, assisted living facilities and hospital personnel. Community Liaisons travel locally-- this is a remote position with the expectation of daily physician, hospital, other health care facility meetings and in person relationship building. This includes delivering presentations, clarifying referral processes, and fostering connections that support palliative and hospice patient admissions.

Responsibilities:

• Cultivate referrals from physicians, hospitals, nursing facilities, and other healthcare and community organizations through the education of palliative and hospice services.
• Deepen relationships with current and new physicians, hospitals and facilities.
• Meet or exceed referral and admission targets.
• Continuously expand your knowledge of palliative and hospice care to become an expert, enabling you to effectively educate and support referral sources.
• Maintain standards of high-quality customer service, and show respect to all constituents, both internal and external.
• Implement marketing and promotional initiatives as directed by the leadership team.
• Monitor and report on cost-effectiveness of marketing efforts.
• Deliver educational training and information sessions to patients, families, physician offices and hospital staff, becoming a trusted resource for our patients, healthcare professionals and key community partners on palliative and hospice care.
• Participate in staff meetings, department meetings, team meetings, briefings, in-services, committees, and other related activities as needed.
• Share insights on each referral source's preferences for communication, ensuring their protocols and procedures are followed closely.

Requirements

• Associates or Bachelor’s degree in healthcare administration, marketing, business, social work, nursing or a related field is preferred. Relevant experience in healthcare outreach, community relations, or marketing may be considered in lieu of a degree.
• Demonstrated history of positive referral/business growth results, preferably involving sophisticated and meaningful stakeholder relationships that led to outstanding results.
• Valid Driver's License, proof of auto insurance coverage. Access to a reliable vehicle suitable for daily travel to healthcare facilities, physician offices, and community organizations.
• Proven experience in community outreach or a related field.
• Excellent communication, presentation, marketing negotiation, and public relations skills.
• Ability to market effectively with customers, referral sources, and the community through presentations, written material other marketing tools.
• Strong skills in analytics to evaluate outreach effectiveness.
• Experience in hospice and palliative care preferred.
• Exceptional communication and interpersonal skills to engage effectively with diverse audiences.
• Ability to work independently as well as collaboratively within a team environment.
• Familiarity with palliative and hospice care services is an asset, along with a willingness to learn and stay informed about service trends.

This position offers an exciting opportunity to make a meaningful impact in the community while utilizing your marketing expertise. If you are enthusiastic about building relationships and promoting positive change, we encourage you to apply.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• healthcare marketing: 1 year (Required)

Work Location: On the road