Marketing Specialist II

Description

Position Summary : Under general supervision, but in compliance with established policies and procedures, defines and executes integrated marketing campaigns and tactics to increase sales and revenue. Utilizes data to create campaign plans and new initiative overviews (offer, target, strategy, timing, goals) for campaigns. Attends project meetings with internal partners and / or established project teams and collaborates with business units to understand business objectives and transform those objectives into marketing strategy.Work Arrangement

This position is a hybrid role with a combination of working both onsite at the Headquarters building in East Lansing and remotely. A schedule of expected onsite and remote work days will be discussed during the interview process.Schedule

• Monday-Friday 8 : 30am-5 : 00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process.An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite / hybrid / remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and / or state of residency in which the new hire resides at the time of offered employment.Compensation & Benefits : Salary Range : $61,029 - $88,492 , dependent on experience100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability PremiumsUp to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays401(k) with an immediate 2 : 1 MatchTuition ReimbursementUp to 12 Weeks of Paid Parental Leave

Essential Duties and Responsibilities : Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and servicesFocuses on driving growth from new member acquisition, upsell / cross-sell, and retention opportunitiesMeets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaignsTransforms business objectives into marketing strategy and resulting successful tacticsPlans and writes marketing content to ensure a successful promotion and increased product usageProofreads own and others' documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members' workLeads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audienceCreates Campaign Plans and new initiative overview documentsCollaborates closely with Creative Services department on the development of marketing materialsMaintains and reports on results and expenses for each marketing campaign conductedPartners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trendsPlays supporting role in product / service review, refresh, and bundlingCoordinates special projects and programs to ensure success of the products / services / projects / programsUploads current marketing content such as promotions and campaigns to the intranetCollaborates closely with Digital Marketing and Corporate Communications departments to ensure integrated marketing campaignsMaintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaignsUsing assets provided by Creative Services department, designs limited marketing materialsProvides timely and appropriate reports and communications to VP of Marketing and Communications and Marketing Campaign ManagerCommunicates effectively across Community Impact division and throughout the Credit UnionWorks closely with marketing vendors and partners to ensure on-time campaign launchesRepresents the Credit Union at events on campus and in the community to promote products and servicesParticipates in training activities within your department and with the learning development department; such training helps to ensure staff compliance with organization policies and state and federal regulations and lawsResponds to staff and member questions regarding marketing promotionsEnsures that all materials comply with federal, state and local regulations and legal requirementsMaintains the confidentiality of sensitive member, team member, and other corporate informationActively engages in continuous improvement activitiesActs as sole lead on new projectsWorks directly with other departments to lead product changes / introductionsAbility to lead a proofreading teamWorks efficiently to produce a high-volume of error-free workAssists with training of new team membersPerforms other duties and assists other employees as assigned

Knowledge, Skills, and Abilities Required

Bachelor's Degree in marketing, communications, public relations, business, or related major requiredWork requires comprehensive understanding of marketing funnel and concepts, as well as graphic designStrong knowledge of and experience applying marketing methodologyKnowledge of the Credit Union's products and services as well as rules and regulations, policies, and proceduresRequires ability to analyze results and create reports related to marketing promotionsSkilled in the following computer programs : Microsoft Office, InDesign, and TrelloStrong understanding of Illustrator and PhotoshopMust have excellent interpersonal and communication skills, both written and oral, along with the ability to present information effectively to employees and membersAbility to solve problems and handle complex detailsMust be detail-orientedMultitask orientation to handle numerous projects simultaneouslyMust be a team player as there are various departments and personalities to satisfyNecessity to meet competing deadlinesEffective project management skillsAbility to leverage data that informs marketing strategiesEffective project management and planning skills, including the ability to manage multiple projects while meeting established deadlines of simultaneous projectsIncreased knowledge of products and servicesAbility to work with limited supervisionEffective budget implementation skills

Physical Demands and Work EnvironmentMay be required to remain in a stationary position for an extended period of time.Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.Occasionally needs to move about inside of office areaExposure to potentially hazardous condition, i.e. robbery. Receives detailed instructions and procedures to be followed to minimize the exposureThis position is able to work in hybrid or onsite working arrangements.

Disclaimer : Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and / or assign tasks for the employee to perform, as MSUFCU may deem appropriate.MSUFCU is an affirmative-action, equal-opportunity employer.To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

QualificationsEducation

Bachelors of Marketing (required)

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Salary : $61,029 - $88,492