Social Media Coordinator

Microtech Knives is built on Uncompromising Excellence , precision craftsmanship, and relentless innovation. As a proud American manufacturer, we design and build elite tools trusted by professionals and collectors. Our work is driven by grit, passion, and the pursuit of perfection.

What You’ll Be Doing at Microtech

As our Social Media Coordinator, you will be the brand's voice across multiple digital platforms. You’ll strategize, create, and execute content that amplifies our reach, builds community, and supports our growth goals. This is a fast-paced, hands-on role where creativity meets analytics, and innovation drives engagement.

• Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and generate leads.
• Plan, execute, and optimize paid advertising strategies on Google, Meta, YouTube, and X to drive traffic, lead generation, and sales.
• Create high-quality, visually appealing content for all social media platforms, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Rumble.
• Monitor and analyze social media metrics to track performance, identify trends, and optimize content strategy accordingly.
• Engage actively with our community by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor social media platforms for spam accounts and inappropriate content, ensuring that spam accounts are identified, reported, and removed in a timely manner to maintain a positive brand image.
• Collaborate with Marketing, Sales, and Product teams to align social media initiatives with overall business objectives.
• Stay current with social media trends, platform updates, and best practices in digital marketing and content creation.
• Conduct keyword research and apply SEO strategies to maximize visibility and reach.
• Use Google Analytics and other tools to measure performance and provide actionable insights.
• Support marketing campaigns with photography, short-form videos, and copywriting.
• Monitor competitor activity and industry trends to identify opportunities for innovation and differentiation.
  
  

What You’ll Need to Win

• 2 years of professional experience in social media management or digital marketing
• Proven success growing and managing brand presence across major platforms
• Strong understanding of analytics tools (Google Analytics, Meta Business Suite, etc.)
• Proficiency in using social media management tools such as Metricool and Notion
• Exceptional written communication skills and attention to detail
• Ability to create basic graphic and video content (Canva, Adobe Creative Suite, CapCut, etc.)
• Photography or product/lifestyle content experience is a plus
• Highly self-motivated, creative, and capable of working independently
• Knowledge of knives, tactical gear, or the outdoor/sporting goods industry is preferred
  
  

What We Value

At Microtech, we live and work by our core values:

• Uncompromising Excellence – Holding the highest standards in design, craftsmanship, and performance.
• Built to Dominate – Leading through precision, quality, and grit.
• Own the Work – Taking full responsibility for quality and results.
• Fearlessly Forward – Embracing innovation and pushing boundaries.
• Loyal to Our Core – Building loyalty, trust, and respect with employees and customers.
• Rooted in American Grit – Proudly made in the USA and committed to community and service.
  
  

What's in it for you?

• Competitive salary based on experience
• Health, dental, and vision insurance
• 401(k) with company match
• PTO and paid holidays
• Employee discounts on products
• A collaborative and creative workplace
  
  

Microtech Knives is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.