What are the responsibilities and job description for the Chief Marketing Officer position at Mid-American Wealth?
About the Company:
At Mid-American Wealth Advisory Group, we're driven by a powerful philosophy: empowering our clients to achieve sustainable financial independence. We believe investments should generate consistent income, preserving the wealth our clients have worked so hard to build.
We're looking for passionate individuals to join our dynamic team and contribute to a thriving financial ecosystem. Here, your work will directly impact clients' lives, helping them build lasting financial security.
Why Mid-American Wealth Advisory Group?
Meaningful Impact: Play a crucial role in delivering personalized and comprehensive financial planning services, including:
- Retirement Income Strategies
- Investment Management
- Tax Planning
- Risk Management
- Insurance Planning (Life, Long-Term Care, & Medicare Supplemental)
- Legacy & Estate Planning
Continuous Learning: We invest in our team's development, providing opportunities to stay at the forefront of industry knowledge and best practices.
Collaborative Culture: Be part of a team that values innovation, integrity, and a client-centric approach.
Opportunity to learn and expand your knowledge: Analyze individual bonds, specialty ETFs, and other income-generating investments.
Make a true difference: We are looking for people that want to help build investments that are not just for growth, but built to last.
Join us and be part of a team committed to building lasting financial success for our clients and fostering a rewarding career for our employees.
Mission:
Lead the marketing efforts to drive brand awareness, client acquisition, and revenue growth while maintaining the integrity of the brand and aligning with the company’s values and mission.
Outcomes and Responsibilities:
- Brand Awareness: Achieve a 30% increase in brand recognition within the target market over 12 months. Ensure consistent messaging across all marketing channels, maintaining alignment with the company’s niche focus on income investing.
- Client Acquisition: Drive an increase in new client acquisition through targeted campaigns and digital marketing efforts. Develop and execute a lead generation strategy that brings in high-quality leads that convert into clients within 6 months.
- Revenue Growth: Contribute to a 15% increase in annual revenue by executing marketing campaigns that drive product and service sales. Implement a marketing strategy that directly supports achieving the 7-year target of $1.5 to $2 billion in AUM.
- Content Strategy: Develop a comprehensive content strategy, including the launch of a podcast, blog, and video series that positions the company as a thought leader in income investing. Increase engagement by 25% across social media and digital platforms within 6 months.
- Partnerships and Collaboration: Establish strategic partnerships with financial influencers, media outlets, and industry organizations to expand brand reach. Collaborate effectively with the sales team to ensure alignment between marketing and sales initiatives.
- Budget Management: Manage and optimize the marketing budget to ensure maximum ROI on all marketing initiatives. Keep marketing expenses within the approved budget, while driving growth and innovation.
Competencies:
- Strategic Thinking: Ability to develop and implement a long-term marketing strategy that aligns with the company's 10-year goals. Experience in positioning the brand in a niche market, particularly within the financial industry.
- Digital Marketing Expertise: Strong knowledge of digital marketing tools, social media, email marketing, and analytics platforms. Proven success in driving growth through online channels and optimizing marketing spend.
- Leadership: Demonstrated ability to lead, mentor, and develop a high-performing marketing team. Strong communication skills to influence and collaborate with other departments and external partners.
- Data-Driven Decision Making: Proficiency in analyzing marketing data and metrics to drive informed decisions and optimize campaigns. Ability to measure ROI for all marketing initiatives and make adjustments as needed.
- Creative Problem-Solving: Innovative approach to overcoming challenges and finding new ways to engage and attract clients. Ability to adapt quickly to changing market conditions and client needs.