What are the responsibilities and job description for the Marketing and Social Media Coordinator position at MidAmerica National Bank?

Job Description

JOIN A GROWING MIDAMERICA NATIONAL BANK!

MidAmerica National Bank, a locally owned financial institution in central Illinois, has an excellent opportunity for a creative, community-driven marketing professional looking to make a meaningful impact on the bank's digital presence and community engagement efforts to join our Marketing Team in Fulton County. Established in 1933, MidAmerica National Bank provides financial services to local communities through our branches located in Fulton, McDonough, and Marshall counties. We pride ourselves in making a positive impact on our customers and area communities.

We are currently accepting applications / resumes for a Marketing and Social Media Coordinator to join our Marketing Department. This full-time position is responsible for developing, executing, and managing marketing and social media strategies to enhance the bank's presence both online and within the community. Additionally, this role serves as the administrator of the bank's Customer Relationship Management (CRM) system and data analytics programs, providing valuable insights to support decision-making and strategic planning.

Key Responsibilities

Develop and implement the bank's social media strategy across platforms such as Facebook, Instagram, X, LinkedIn, and YouTube.
Create a variety of original content, including graphics, videos, and animations for marketing campaigns and promotions.
Manage online business listings (Google My Business, Bing, Yelp) to ensure accuracy and improve search rankings.
Represent the bank at community events, including parades, festivals, and local gatherings.
Oversee the bank mascot's (Buzzy) appearances at schools and community events.
Partner with local organizations to enhance the bank's visibility through family-friendly events.
Serve as the primary administrator of the bank's Customer Relationship Management (CRM) system, ensuring accurate data entry and maintenance, training staff for effective system use, and providing insights to strengthen customer relationships.
Administer the bank's data analytics program(s), ensuring proper collection, management, and analysis of customer and market data.
Collaborate with the marketing team to develop strategic promotional campaigns for bank products, services, and events.

Qualifications

Bachelor's degree in communications, marketing, public relations, or a related field (preferred).

1-3 years of experience in social media management, content creation, CRM administration, and data analytics.

Proficiency in :

Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Social media management tools.

Microsoft Office Suite (Word, Excel, PowerPoint).

Experience with CRM systems and data analytics platforms (preferred).

Strong writing, editing, and proofreading skills.

Excellent project management and organizational skills, with the ability to multitask in a fast-paced environment.

Experience in video production and graphic design (preferred).

Familiarity with social media advertising (Facebook Ads, Google Ads) is a plus.

Skills & Abilities

Strong attention to detail and creativity in content creation.

Ability to engage with and grow online audiences while maintaining a positive brand image.

Excellent verbal and written communication skills.

Ability to work independently while also collaborating within a team.

Strong analytical skills for interpreting data and marketing performance metrics.

Passion for community engagement and representing the bank at local events.

Please click on link to see a list of available benefits Careers - MidAmerica National Bank

Qualified candidates should complete an application and submit a resume' online.

No phone calls please.

MidAmerica National Bank is an equal opportunity employer, and all qualified applicants will receive consideration for employment

without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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