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Consumer Insights Specialist - Small Appliance

Midea
Louisville, KY Full Time
POSTED ON 1/7/2025
AVAILABLE BEFORE 3/7/2025

About Midea America

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000 employees and presence in 200 countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance - to make your life a little easier.

To continue to strengthen its base and support its growth in the US, Midea is extending its Research and Innovation capabilities.  Midea’s Small Appliance Division (SDA) has opened a new position for Consumer Research Specialist.  

The Consumer Research Specialist will be responsible for the direction of the following products:

  • Countertop Cooking Appliances
  • Countertop motor driven Appliances
  • Countertop Beverage Appliances
  • Countertop Induction Cooktops
  • Portable Heater and Fans
  • Humidifiers
  • Air Purifiers

The Consumer Research Specialist is a key member of the R&D Small Appliance Team in the US, participating in the decision-making of major R&D programs and issues, fueling the innovation pipelines, and systematically solving key marketplace problems and difficulties encountered in the execution of projects. 

Essential Job Responsibilities

Job Summary

  • Co-develop the innovation strategies for SDA US Division in close communication with R&D leadership and Business leadership with an entrepreneurial and futurologist mindset towards the business direction and success.
  • Cultivate an NPD strategy and mindset with a strong sense of curiosity and courageousness to seek out disruptive paths to success.
  • Build and establish external research and technology partnerships with agencies, academia, institutes, suppliers, and innovators to fuel the R&D programs and pipelines for the US business
  • Design, initiate, and lead research projects to deliver new consumer insights and technology trends for next generation products for the US domestic market.
  • Responsible for understanding the market and VOC in the early stage of the NPD, and monitoring and review progress and quality management in the execution
  • Provide strategic advice and decision making to SDA Division for the NPD in the US
  • Cross cooperation and team development within the CMI international matrix organization

 Qualifications

  • 3 to 5 years Consumer Insights and Innovation experience in technology, home appliance, CE, Ecommerce, or related industry.
  • Bachelor’s degree in industrial design or engineering or relavent discipline.
  • Domestic and international experience and multi-cultural mindset is preferred.
  • Experience working with remote product development teams is preferred.
  • Experience of translating consumer insights into product innovation.
  • Experience working on the successful execution of complex projects.
  • Experience working in teams. Leading and coaching skills preferred.
  • Excellent communication, motivation, and coordination skills.
  • Goal oriented and self-managed personality with a strong entrepreneurial spirit.
  • Strong problem solving and risk management skills.

Domestic and international travel may be required

Midea America Corp is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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