What are the responsibilities and job description for the Marketing Data Analyst position at MidFirst Bank - Default?
The Marketing Data Analyst position will support the Marketing Department by providing detailed marketing performance, customer, trend, behavioral, and product analysis. This position will have a unique view into banking and marketing operations and will have creative analytical freedom to independently develop impactful analysis that drives strategic direction for the bank. This position will analyze customer behavioral trends with the purpose to provide impactful insights that deliver personalized marketing opportunities, creating an optimized customer experience. The Marketing Data Analyst will need to be a curious problem solver with a strong analytical background.
The ideal candidate enjoys problem solving, designing and testing analytical hypotheses, learning various new data analysis tools and creating efficiencies through automations or other means.
Responsibilities
- Query, analyze, and present data utilizing various tools to tell the marketing and customer story
- Build insights into customer profiles using models that drive successful marketing campaigns
- Develop efficient processes (automations) that monitor and report customer behavior and marketing performance to various stakeholders
- Study trends in customer and behavioral analysis, implementing new ideas and methodologies
- Research new marketing and analytics tools for recommendation with the goal of building and maintaining a strong Marketing Technology (MarTech) Stack
- Manage various vendor relationships in regards to marketing technology, marketing operations and direct marketing
Examples of Upcoming Projects
- Enhance customer relationship and lifecycle segments
- Create a relational database specific for marketing
- Expand capabilities into various analytical tools including PowerBI
Position Requirements:
- Bachelor degree in Data Analytics, Computer Science, Marketing, Finance, Economics, Mathematics, Statistics, Engineering, Science or other quantitative field that requires complex problem solving
- Graduate or working towards a Graduate degree preferred
- 2 years of hands-on experience with
- Required
- Excel
- SQL
- Power BI/ Tableau
- MS Access
- Python
- Data Analytics
- Preferred
- Database Administration
- Behavioral Analysis
- Statistical Analysis
- Data Modeling
- Required
**To be considered for this position you must reside in the area**
**Incomplete applications will not be considered**
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