What are the responsibilities and job description for the Vice President & Market Manager - Central Wisconsin position at Midwest Communications?

VICE PRESIDENT & MARKET MANAGER, CENTRAL WISCONSIN

Are you a competitive leader with a passion for winning, influencing market strategy, and propelling company success? Do you thrive in dynamic, fast-paced environments and excel at leading teams where motivation and the ability to work under pressure is key?

Midwest Communications, a family-owned multimedia company with 81 radio stations and 75 brands, is looking for an exceptional Vice President & Market Manager to spearhead our efforts in the Central Wisconsin market, home of WDEZ, WSAU, WIFC, WOZZ, WRIG and our Digital Assets . The ideal leader will focus on expanding our market presence, increasing sales through full-funnel marketing strategies, optimizing performance, and delivering results across all operational areas including sales, programming, engineering, administrative and support staff.

Position Title : Vice President (VP) | Market Manager (MM), Central Wisconsin

Location : Wausau, WI

Department : Sales

Reports to : President & C-Suite

Job Summary : In addition to leading strategic initiatives for ongoing growth in the Central Wisconsin market, the Vice President & Market Manager is responsible for overseeing, guiding, and directing key functions, such as sales, programming, promotions, and support staff. The VP / MM will be in charge of creating a market culture, bringing staff together to strive for a progressive vision for success, leading teams, and making sure that they are in line with the organization’s overarching objectives. In order to impact choices, resolve intricate business issues, and optimize performance in Central Wisconsin, the VP will work closely with other Market Managers, Division Leaders, and company Executives.

Key Responsibilities :

Leadership & Strategy :

Lead and oversee major functional areas (e.g., Sales, Marketing, Operations, Programming, etc.) to ensure alignment with company objectives.
Develop and execute short- and long-term strategies to drive business success, growth, and market competitiveness.
Foster a culture of innovation, collaboration, and high performance across Programming, Promotions, and Sales departments.

Operational Management :

Oversee day-to-day operations of the Central Wisconsin market, ensuring efficiency and effective resource allocation.

Establish and manage performance metrics, operational processes, and key performance indicators (KPIs).

Continuously monitor industry trends and adapt operational strategies to stay ahead of the competition.

Financial Oversight :

Prepare and manage Central Wisconsin budgets, ensuring cost-effective operations and financial discipline.

Monitor and analyze financial performance, making adjustments to optimize profitability and achieve business objectives.

Provide strategic recommendations to the President and C-suite on resource allocation, investments, and financial planning.

Team Development & Mentorship :

Build, mentor, and lead high-performing teams, ensuring staff are aligned with organizational goals.

Identify leadership gaps and drive professional development programs to grow internal talent

Ensure effective communication, motivation, and development within the department.

Stakeholder Engagement :

Cultivate strong relationships with key internal and external stakeholders, including clients, community partners, other Market Managers, MWC Executive team, and other departments..

Represent the company at industry events, conferences, and other business functions.

Act as a trusted advisor to the CEO and board of directors, offering strategic insights and business recommendations.

Risk Management & Compliance :

Identify potential risks across operational, financial, and regulatory areas, and develop mitigation strategies.

Ensure adherence to all relevant laws, regulations, and industry standards.

Implement risk management procedures to maintain business continuity and safeguard the organization’s assets.

Qualifications :

Bachelor's degree in Business Administration, Finance, Marketing, or related field (MBA preferred).

Minimum of 5 years of radio management / leadership experience

Proven success in driving business results and managing large teams.

Strong analytical, financial, and problem-solving skills.

Excellent communication, negotiation, and presentation abilities.

Ability to work collaboratively and influence cross-functional teams.

High level of emotional intelligence and executive presence.

Deep understanding of industry trends, challenges, and opportunities.

Key Competentcies :

Strategic Vision

Leadership & Team Management

Financial Acumen

Problem-Solving & Decision Making

Negotiation & Influence

Communication & Relationship Building

Change Management

Working Conditions :

Full-time position with standard office hours, but flexibility may be required based on business needs.

Occasional travel may be necessary for meetings, industry events, and client engagements.

We offer a very competitive salary plus incentives along with a great benefit program and the tools and training to succeed.

Interested candidates should apply to Midwest Communications, Inc. Chief Operating Officer Michael Wright at michael.wright@mwcradio.com; or mail to Michael’s attention at 557 Scott Street, Wausau, WI 54403.

Midwest Communications is an Equal Opportunity Employer by choice.

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Vice President & Market Manager - Central Wisconsin

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