What are the responsibilities and job description for the Marketing Business Development Manager position at Midwest Home Physicians?
Position : Marketing / Business Development RepresentativeLocation :
Biloxi, MSAbout the Company : Regents Health, a division of Midwest Home Physicians , provides
home-based wound care ,
primary care , and
care management services
Medicare patients
in the Biloxi area. We specialize in offering home-based Primary Care and
advanced wound care treatments , leveraging technology like
Wound Vector
and the
Assisted Telehealth Platform
to enhance patient outcomes and service efficiency.Position Overview : We are seeking a dynamic, results-driven marketing / business development professional
to drive sales efforts in the Biloxi, MS area. This person will be responsible for generating business growth through
strategic partnerships ,
client acquisition , and
marketing initiatives
in healthcare, home care, and senior care sectors. Experience in
hospital discharge planning ,
home healthcare marketing , and
senior care
is essential.Key Responsibilities : Sales & Business Development : Develop relationships with
hospitals ,
home healthcare agencies (HHAs) ,
podiatrists ,
discharge planners , and
primary care physicians
to generate referrals and establish long-term partnerships.Marketing Strategy : Lead digital and local marketing campaigns targeting
Medicare beneficiaries ,
caregivers , and healthcare professionals.Account Management : Serve as the point of contact for new clients, ensuring seamless communication and smooth onboarding of referrals.Market Intelligence : Track competitor activities, market trends, and patient needs to adapt sales strategies.Educational Outreach : Host webinars, workshops, and in-office meetings to educate referral sources on the benefits of
home-based wound care
and the advanced technology solutions offered by Regents Health.Qualifications : Experience : Minimum of 3 years in
healthcare sales ,
home healthcare marketing ,
senior care , or
hospital discharge planning .Knowledge : Familiarity with
Medicare services ,
chronic wound care , and
senior care healthcare models .Skills : Strong communication, negotiation, and relationship-building skills.Local Knowledge : Understanding of the
Biloxi area
and surrounding counties is preferred.Tech-Savvy : Ability to leverage
digital tools
CRM platforms
for lead tracking and communication.
