What are the responsibilities and job description for the Head of Ad Sales position at Midwest Startups?
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
About the role...
Join us to build Duolingo’s direct ad business.
Duolingo is used by over 110 million users every month to learn a language, music, or math. The vast majority of our learners engage with the free, ad-supported version of our app, which is core to our mission of delivering a learning experience that is accessible to all.
As our reach continues to grow, we want to elevate Duolingo’s free experience by introducing higher-quality ad formats that delight learners and offer substantial monetization potential for Duolingo.
We are seeking a Director of Ads to build our direct ad business from the ground up. As the founding member of our sales team, you will develop Duolingo’s ad strategy and lead our ad sales initiatives. You’ll collaborate closely with our Business, Monetization, Product, and Design teams to formulate strategies for innovative ad formats that excite advertisers while building on Duolingo’s tenets of gamification, delightful design, brand equity, and character IP.
This is a global role, reporting into our VP of Business Development, where you will work in a high-velocity environment to lay the foundation for a new business line for Duolingo, leveraging your extensive network to generate demand and drive value to Duolingo and our advertising partners. This position offers a unique, zero-to-one, opportunity to play a pivotal part in shaping the trajectory of ads on Duolingo for hundreds of millions of learners.
You will...
- Develop Duolingo’s ads strategy, aligning with our mission, business objectives, and product guardrail to maintain a high-quality free user experience.
- Define Duolingo’s “ad menu” and rate cards, identifying standard and native formats that drive value for our advertisers.
- Drive revenue growth by generating demand within key verticals and maintaining a pipeline of new and existing advertising clients.
- Advise on scaling our sales operations through low-resource models, such as commercial partners and / or automation-first sales motions.
- Establish and implement efficient, repeatable sales strategies and operational processes, prioritizing accounts and managing key relationships effectively.
- Monitor market trends and perform competitive analyses to inform strategic decisions and identify emerging opportunities.
- Create compelling sales presentations and proposals using internal and external data.
- Represent Duolingo at relevant industry events, showcasing our product and expanding our network.
You have...
Salary Range :
208,000 — $378,000 USD
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Salary : $378,000
