What are the responsibilities and job description for the Group Vice President, Digital (Paid Media) position at MikeWorldWide?
Group Vice President, Digital (Paid Media)
Location : New York, NY (Hybrid)
We are seeking a Group Vice President, Digital to serve as a senior digital strategist across the client portfolio and lead and grow our Paid Media & SEO practice. This leader will drive strategy, oversee execution, manage client relationships, and support business development efforts to expand our digital offerings.
Key Responsibilities :
- Lead the vision, strategy, and execution for paid media (social, search, programmatic, display, etc.) and SEO across clients and industries.
- Stay ahead of emerging trends, AI-powered marketing innovations, and platform changes to refine our approach.
- Develop data-driven digital strategies that drive measurable business impact.
- Collaborate with other digital leaders, including influencer and social media teams, to deliver integrated marketing solutions.
- Drive digital revenue growth by leading new business pitches, shaping digital scopes, and identifying upsell opportunities.
- Partner with the agency leadership team to integrate paid media and SEO offerings into broader client programs.
- Build and maintain relationships with key platform partners (Google, Meta, LinkedIn, etc.).
- Serve as a senior digital consultant to clients, advising on digital strategy overall, as well as specific paid media and SEO strategies aligned with their business goals.
- Oversee campaign performance, ensuring optimization and continuous improvement.
- Manage a portfolio of clients, ensuring excellence in execution and strong retention.
- Lead and mentor a team of paid media and SEO specialists, fostering a culture of performance and innovation.
- Establish best practices, workflows, and measurement frameworks to enhance efficiency and effectiveness.
- Work closely with analytics and insights teams to refine performance tracking and attribution models.
Qualifications :
We believe in flexibility and have the structure to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees’ experience during every phase of their careers.
Highlights Includes :
Our Values :
Our Philosophy :
At MikeWorldWide, we are built to care. We care about each other, our clients, our work and our world.
We’re an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, take the risks worth taking, and to do the work worth caring about.
We’re proud to be an equal opportunity employer, and we encourage future MWW families from traditionally underrepresented and underserved communities to apply.
Seniority level : Executive
Employment type : Full-time
Job function : Public Relations
Industries : Advertising Services
J-18808-Ljbffr
