Job Details :
Job Title : Data Analyst II (Media Insights Analytics)
Location : Irvine, CA (Hybrid)
Duration : 12 Months (Potential To Extend)
Type : Full-time, Contract
Description :
The Media, Insights, & Analytics team is growing within our client's internal agency. The Data Analyst is responsible for working hand in hand with media planners, social media managers, account managers, and brand managers to set up tracking, manage reports, develop insights and recommendations to stakeholders.
Roles and Responsibilities :
Measurement
- Partner with media and social team to create measurement framework by understanding client goals
- Establish KPIs and evaluate benchmarks
Reporting :
Generate monthly campaign performance reports to deliver to internal stakeholdersExtract and organize data from multiple data sources from internal and external stakeholders (media, social, paid search, website, etc)Create data visualizations for use in reportsnalyze data and develop insights and recommendations based on the datTagging :
Understand media tagging and QA processEnsure proper media tracking and ad serving. QA all click-throughs and conversionsWork with media team to create CIDs / UTMs to track activityTop Required skills :
Generate monthly campaign performance reports to deliver to internal stakeholdersUnderstand media tagging and QA process and ensure proper media tracking and ad servingExperience with DCMnalyze data and develop insights and recommendations based on the datEstablish KPIs and evaluate benchmarksRequired Qualifications :
3 years' experienceMedia agency background is preferred but not requiredRequired Platform Experience :
dvanced knowledge of Excel and PowerPointdobe Analytics and / or Google AnalyticsDCM / Campaign Manager 360Looker Studio or other dashboard and data visualization toolsOther Platform Experience Preferred but not Required :
PowerBISocial Media Campaign Management Tools (Meta and LinkedIn)SEM RushOther Success Factors :
Knowledge of data sets and platforms and how they tie togetherEntrepreneurial mindset - contribute to energized discussions on expanding business possibilities with data, and identify ways to improve processesEmbrace collaboration with internal team members to deliver solutionsConfident presenter of content to internal teams and external clientsMindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans.
