What are the responsibilities and job description for the Media Planner position at Mindstream Media Group?
The Media Planner is responsible for some plan development with a heavy focus on executing and managing media plans best suited to meet established client requirements and objectives. You will develop solid business relationships with clients and vendors, as well as provide excellent client support. This position reports directly to, and will work closely with, the Media Planning Director.
Core Responsibilities:
- Management of daily tasks in support of the media product such as: generation of and maintenance of authorization documents, inputting data into media accounting software (MediaBank), collecting proof of performance documents from vendors, reconciling invoices
- Help establish media strategies and success metrics for advertising campaigns
- Gather statistics and prepare media plans under the direction of the Planning Director
- Study demographic data and consumer profile to identify desired target audiences for multi-media campaigns
- Work closely with media representatives to evaluate best plans and ensure flawless execution
- Assist in the preparation of client presentations, development marketing strategies and long-range media plans
- Assist in the creation and adjustment phases of client media plans
- Build competence with basic media research tools to analyze market trends and forecast conditions and opportunities to positively affect clients business objectives
- Demonstrate a complete understanding of the Clients business, objectives and goals
- Work with internal teams on reporting for media campaigns
- Keep up to date on all media trends
Qualifications and Experience:
- 1-3 years media planning experience
- Combination of internship or fieldwork in advertising demonstrating creative strategy or qualitative research and/or equivalent combination of education and experience required
- Highly organized and possess excellent interpersonal, communication and presentation skills, both written and verbal
- Ability to handle multiple projects and recognize problems, collect information, establish facts and suggest conclusions based upon information
- Ability to work independently and in a fast-paced working environment
- Proficient with all MS Office applications
