Media Planner

Company Description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week.

Overview

The Media Planner position offers the unique opportunity to work closely with both the Paid Social Media and Earned Media/Influencer Team in developing and implementing Paid Social advertising media buys and Earned media Influencer campaigns that deliver against key performance metrics for a highly respected automotive client.

Success For This Position Is Measured By The Following

• Working comprehension of strategy development and required media math
• Demonstrate strong degree of accuracy and attention to detail
• Able to build and maintain strong interpersonal / professional relationship with vendors, clients, etc.
• Ability to think strategically and apply critical analysis to develop business solutions
• Demonstrate resourcefulness, creatively use resources to proactively solve problems and get the job done
• Able to adapt quickly in a fast-paced environment with excellent time management skills
• An ideal candidate will be a self-starter with knowledge and energy to develop and execute media plans with 2-3 years of experience in paid social planning
  
  

Responsibilities

• Conduct strategic planning, manage implementation and optimization based on client strategy and objectives for various paid social campaign initiatives
• Have proficient understanding of media buying on social platforms including:
• Ad units/products
• Targeting
• Planning and buying tools
• Understand influencer metrics (impressions, reach, engagements) to inform planning and interpret the data for recaps / quarterly reports with results and key learnings
• Support team in developing, evaluating and implementing integrated programs including influencer campaigns and media partnerships
• Evaluate partner proposals for innovative custom programs and develop them based on campaign initiatives, ensuring strategic alignment. Oversee execution by managing deadlines, facilitating communication, and fostering collaboration to drive successful outcomes
• Research influencer talent options and pull recap metrics from monitoring platforms
• Cross collaboration with internally (across departments such as account, strategy, creative, project management and analytics) and externally (media partners, clients)
• Support Media Supervisor in overseeing Assistant Media Planner’s day-to-day workload and deliverables
• Manage campaign budgets and actualizations on monthly and ad-hoc basis
• Provide Media POVs on request including relevant rationale
• Stay up to date with recent social landscape trends, influencer marketing trends and new opportunities
• Successfully prioritize work and projects to meet clients’ needs
• Work on evenings or weekends may be required
  

Qualifications

• B.A./B.S. Degree
• Minimum 2-3 years of experience in paid media campaign planning and execution
• Understand media fundamental and basic planning principles and planning process
• Familiarity with Business/Ad Managers across key social platforms
• Strong verbal and written communication skills
• Proficiency in MS Office (Excel, Outlook, PowerPoint, Word)
• Proficiency in media planning and management tools such as DoubleClick Campaign Manager/Campaign Manager 360, IAS, Prisma, MediaTools
• Working knowledge of media research tools (MRI, Nielsen, ComScore, etc.) and ability to analyze syndicated research
• Knowledge of Social platforms and Influencer partners such as Meta, Snapchat, Pinterest, Reddit, LinkedIn, TikTok, X, Captiv8, CreatorIQ, Upfluence
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $> - $> . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be .